There is a perception that among public relations and legal services there is always a disagreement between them. And it is that many times the same thing happens. A person from Public Relations makes a proposal and the lawyer does not agree because he exposes the company. A practice that happens frequently, but in which each time they are aligned to work as a team. There is no doubt that the main objective of both is always to take care of the customer and the reputation of the brand or organization.
This collaboration is very important in crisis communication management. When a company or organization is in a delicate situation, what the Public Relations experts ask is if there is an internal lawyer in the company or the law firm with which they work. This is because Public Relations people work on the management and repair of the reputation of the company, but can not ignore the risks of current and future litigation.
This collaborative practice between law and public relations firms is becoming increasingly important. Especially in these moments where government announcements are constantly emerging to restore the new normal.
During this process it is of utmost importance that there is a mutual communication, since any word that our client says in social networks, press conferences or an interview, has the potential to be used in legal proceedings. This means that each press release and / or document made by those responsible for Public Relations must be confirmed by the executives and reviewed by the lawyer.
This collaborative practice between law and public relations firms is becoming increasingly important. Especially in these moments where government announcements are constantly emerging to reestablish the new normal and where many times organizations, wanting to recover a little of the profits lost in other months, have had problems where they end up in fines and even closures of their establishments.
Regardless of the crisis management actions that work together, law and public relations firms are initiating a certain communication to work together on other diverse issues. There are many delicate situations, where sitting in a press conference with a lawyer who knows about legal frameworks greatly facilitates communication within the company.
Personally, I have had the opportunity to work with several lawyers to protect the prestige of a brand. Although at the beginning it has not been easy, since each one defended his point to take care of the client, in the end an interesting synergy is created where we both managed to develop a great job.
The value that a law firm and public relations firm bring to a work table always helps the client reach their goal. Together they have the best practices to meet the client’s objective, and today, it is already a necessary relationship to help in good times and bad. So if you are a Public Relations firm, do not stop approaching the law firms, these could be the bridge to get new clients.
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