VIVA – Association Insurance Jiwa Indonesia (AAJI) revealed that the impact of the COVID-19 pandemic on the Indonesian life insurance industry was quite felt. This happened due to the decline in people’s purchasing power.
Even so, AAJI’s Head of Marketing and Communication, Wiroyo Karsono said, pandemic COVID-19 This also has a positive impact on the national life insurance industry, where public awareness of insurance also increases.
“Because the public sees the risk of getting sick, the risk of catching the virus, then the risk of dying is everywhere, and it can affect everyone and all groups,” Wiroyo said in a teleconference, Monday, October 26, 2020.
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The transmission of COVID-19 is also considered a risk if people want to do activities outside the home. This condition makes the aspect of insurance service protection needed.
“With risks, there needs to be protection. Well, that’s where life insurance comes, so insurance awareness will also increase,” said Wiroyo.
He added, the trend of increasing public awareness of the importance of life insurance was also supported by the results of Nielsen’s research and research by other marketing experts.
“Their research data shows that the trend of public awareness of life insurance is increasing,” said Wiroyo.
On the other hand, Wiroyo ensured that even though COVID-19 was considered a pandemic and the cost of medical treatment was borne by the government, AAJI ensured that life insurance companies were still committed to their customers during the current COVID-19 pandemic.
“As a form of AAJI’s commitment during the COVID-19 pandemic, the compensation is still paid to policyholders or customers,” he said.
Digital Services
Efforts to develop digital technology aspects in the life insurance industry, he continued, have been carried out for a long time in the life insurance industry in the country.
“But the direction is more on customer service issues. So that customers are easier to contact via WhatsApp and other contacts,” said Wiroyo.
Therefore, Wiroyo admits, if the goal is to sell insurance products or even approach customers, usually the sales insurance do it individually and must be face to face.
However, it turns out that the current COVID-19 pandemic has made the acceleration of the implementation of digital aspects in the country’s life insurance industry, it can actually be realized.
Because, the efforts of the sales insurance in offering its products to prospective customers, cannot or is less effective if it still has to be done face to face.
“In this pandemic era, inevitably, the effort to offer insurance products to prospective customers must be done virtually or through digital media,” said Wiroyo.
Wiroyo also ensured that digitalization efforts in the life insurance industry sector had also been supported by the Financial Services Authority (OJK), which had also given permission to insurance companies to offer their products online.
“Where, of course, go through stages and a good process, which is full of caution, so that customers feel protected by their interests. Therefore, we hope and ask that OJK can make this digital process a permanent process in the future,” he said. (ase)
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