We make more than 80% of our decisions unconsciously. Almost everything we do is controlled by our subconscious, which in turn is determined by our emotions. You can find out why this is so and how you can influence it with your online marketing in the following podcast, because we have Matthias Niggehoff, psychologist and expert in marketing psychology, as our guest. With him we scrutinize the myths of marketing psychology and talk about which tools can be used and how correctly.
You will know…
• … how many contacts are needed to make a sale.
• … whether users can be manipulated psychologically.
• … what is the best trigger that encourages people to buy.
• … whether B2B customers are different from B2C customers.
???? We like this: Online Marketing! You like: OMG! Don’t worry, no matter whether SEO, content marketing, social media marketing, performance advertising, affiliate marketing or email marketing: Robin Heintze is your man! As the managing director of the online marketing specialist morefire, he and expert guests give specific tips and tricks from the strategy to the implementation of your campaign – always with little anecdotes from his own work, of course!
||||| PERSONS |||||
???? Moderation: Robin Heintze, Managing Director Morefire – https://www.linkedin.com/in/robinheintze/
???? Guest: Matthias Niggehoff, Psychologist (M.Sc.) – Head of the Institute for Sales Psychology in Aachen – https://www.linkedin.com/in/matthias-niggehoff-8a40b166/
||||| LINKS |||||
???? morefire – the agency: https://www.more-fire.com/
???? Podcast Matthias Niggehoff: https://verkaufspsychologie-institut.de/podcast
???? Bar talks with Matthias Niggehoff:
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Psychology for better online marketing: https://www.youtube.com/watch?v=VIL24KZQ-Ag
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Use the DISG model and behavioral profiles in marketing: https://www.youtube.com/watch?v=y7VMkSUk1g4
???? Video series “Ask the business psychologist”: https://www.youtube.com/playlist?list=PLslXuhiC6o34j2hbcaq7uo4GCIZFqLQuL
???? Marketing & Psychology E-Books:
● Use psychological principles: https://get.more-fire.com/psychologie
● Neuromarketing: https://get.more-fire.com/de-de/neuromarketing-ebook
||||| SPONSORS |||||
???? Overview of all sponsors: www.digitalkompakt.de/sponsoren/
???? Our exclusive audio partner is Bang & Olufsen❤️. Find out more about our audio specialist here: www.digitalkompakt.de/audiopartner
||||| CHAPTER |||||
from 00:00 | Presentation and introduction to the topic
from 02:41 | The seven contacts
ab 06:04 | Testimonials
from 09:15 | manipulation
from 16:03 | Fear and greed
from 20:44 | Emotionality
from 28:32 | Copy and adapt
from 31:42 | Personality models as a tool
from 40:58 | Other tools related to psychology in marketing
||||| WE |||||
???? More great things from us: https://linktr.ee/dkompakt
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