PSV and Philips have confirmed the new sponsorship deal. The two sides have been working together for 107 years, the longest-running commitment in the world. Toon Gerbrands, the general manager of PSV, welcomes the new agreement.
“In the first week that I started here (July 2014, ed.) I heard that Philips was going to get off the chest”, Gerbrands starts talking to the Eindhovens Dagblad. “That seemed like a huge challenge to me and I had estimated that it would be spectacular news. From Philips we heard the story that we could get more out of it. We got the chance to find a new shirt sponsor and they stayed on. as the largest co-sponsor in the Netherlands. Now the shirt is worth more than ever. “
The new deal ensures that Philips will remain the namesake of the PSV stadium at least until June 30, 2031. In addition, there is collaboration in all kinds of other ways. “Years ago, the starting point was to let the sponsoring relationship make a soft landing, although the thought was that PSV and Philips are inextricably linked,” says Philips CEO Frans van Houten.
“In 2011, Philips, together with the municipality of Eindhoven, was still a rescue party for PSV and we helped to keep the club afloat. We then indicated that PSV should be less dependent on Philips. We are now almost ten years later and the latter. succeeded “, concludes Van Houten.
The current sponsorship contract with @PhilipsNL has been extended by ten years to 2031. Together we have the longest-running commitment in the world at 107 years.https://t.co/7u9xUw92Y6
— PSV Business (@PSVBusiness) November 11, 2020
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