The PSI Show 2024: A Global Hub for innovation, Sustainability, and Networking
Table of Contents
- The PSI Show 2024: A Global Hub for innovation, Sustainability, and Networking
- PSI Düsseldorf 2024: A Hub of Innovation,Sustainability,and Global Collaboration
- PSI Düsseldorf 2025: A Party of Innovation, Sustainability, and Partnership
The PSI Show 2024, held in Düsseldorf, Germany, from January 7-9, solidified its reputation as the premier event in the European promotional products industry. With a 10% increase in exhibitors,totaling 600,and attracting 11,062 visitors from 74 countries,the event showcased the industry’s resilience and adaptability in the face of economic challenges.
A Platform for Innovation and Sustainability
This year’s PSI Show emphasized innovation and sustainability, two key trends shaping the future of the promotional products industry. From AI-driven solutions to eco-kind products, the event highlighted how the sector is evolving to meet modern demands.
“Despite the challenging economic backdrop,the industry is demonstrating its resilience and willingness to leverage opportunities,explore innovative paths,and adapt to dynamic requirements,” said Michael Köhler,managing director of PSI organizer RX Deutschland GmbH. “Trade shows such as PSI not only create a platform but also the prerequisites for the sector to exchange and shape the future with fresh inspirations rather than just react to external impulses.”
The event spanned three halls at the Messe Convention Centre, featuring a diverse range of products and ideas. From promotional textiles showcased in the Textile Village to cutting-edge AI applications, the PSI Show underscored the industry’s relevance beyond traditional promotional products.
“With this broadened perspective, we want to make it clear that this industry can be self-confident and proud of its relevance going far beyond the classic promotional product business,” said Petra Lassahn, PSI director.“It’s about a broad field of promotional measures.”
| Key Highlights of PSI Show 2024 |
|————————————-|
| Exhibitors: 600 (10% increase) |
| Visitors: 11,062 from 74 countries |
| Focus areas: Innovation, sustainability, AI, and global networking |
| Notable Presence: Turkey with nearly 60 additional booths |
Turkey’s Growing Influence
Turkey made a important impact at this year’s show, with nearly 60 additional booths showcasing products ranging from apparel and drinkware to desk accessories and bags. This strong presence was supported by the Turkish Chamber of Commerce and significant investment from the Turkish goverment to expand the country’s manufacturing industry.“An vital market,” added Lassahn, “as for over 50% of our visitors, textiles – be they promotional, team, or workwear – are among the key products.”
Fostering Global Partnerships
the PSI Show also served as a vital platform for global networking, particularly for U.S. distributors looking to expand their reach in the European market.With more Counselor Top 40 and mid-sized U.S. distributors in attendance, the event facilitated connections between U.S. distributors and European suppliers, as well as partnerships with distributors in other countries.
“The PSI Show affords us the opportunity to meet quality EU-based suppliers and perhaps meet distributor counterparts in other countries with whom to partner,” noted one U.S.distributor in attendance.
This international collaboration was further supported by PromoAlliance, the long-standing strategic partnership between ASI, PSI, and Sourcing City, which continues to foster cross-border connections and opportunities.
The Future of Promo
The PSI Show 2024 not only highlighted the industry’s current trends but also set the stage for its future. With a focus on sustainability, innovation, and global collaboration, the event demonstrated how the promotional products industry is adapting to meet the needs of a rapidly changing world.
As the largest annual promo event in Europe, the PSI Show remains a must-attend for industry professionals looking to stay ahead of the curve. Whether you’re a distributor, supplier, or manufacturer, the insights and connections gained at the PSI Show are invaluable for navigating the evolving landscape of promotional products.For more information on the latest trends and innovations in the promotional products industry, visit the official PSI Show website.
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What are your thoughts on the growing emphasis on sustainability and AI in the promotional products industry? Share your insights in the comments below!Sustainability and Innovation Take Centre Stage at PSI 2025: A Global Networking Powerhouse
The PSI 2025 trade fair in Düsseldorf has once again proven why it’s a cornerstone event for the promotional products industry. With sustainability at its core and a focus on fostering global connections, this year’s event showcased the industry’s evolution, creativity, and commitment to ethical practices.
A Green Commitment: Sustainability in Every Detail
From the moment attendees stepped onto the show floor, the emphasis on sustainability was unmistakable. The PSI logo, crafted from living foliage, served as a visual reminder of the event’s dedication to eco-friendly practices. European exhibitors,held to the highest sustainability standards,demonstrated innovative approaches to reducing production times and enhancing decoration capabilities.
“They have always led in sustainability,” said Debbie Abergel, chief strategy officer at Nadel (asi/279600). “Seeing the efforts on reducing production time and increasing deco capabilities was so enlightening.”
Networking Beyond Borders
The event’s global appeal was evident, with attendees from North America, Europe, and beyond. The VIP networking reception, hosted by PromoAlliance, provided a platform for North American distributors to connect with their European counterparts.
“The valuable networking among American companies grows every year,” Abergel noted. “It’s really nice to see the influence of the many great U.S. companies that attend and seeing/sharing growth in the global space.”
Dana Zezzo, vice president of strategic growth at american Solutions for Business (ASB, asi/120075), echoed this sentiment. “The full experience at PSI, including all the networking, is critical to ASB’s expansion to a global footprint,” Zezzo said.
European Flair: Creativity and Consultative Selling
European exhibitors brought a unique flair to the event, with larger, more consultative booths designed for relationship-building.These spaces often featured sitting areas for sales meetings and even in-booth parties after the show floor closed.
“PSI booths are much larger than those at U.S. events,” one attendee observed. “Selling at european shows is much more consultative,with sitting areas for sales meetings and relationship-building.”
While European suppliers may lag behind their North American counterparts in turnaround times,they excel in product design and merchandising creativity. Their retail-inspired displays and innovative booth setups left a lasting impression on attendees.
Key takeaways from PSI 2025
| Aspect | Highlights |
|—————————|——————————————————————————-|
| Sustainability | Living foliage logo, eco-friendly exhibitors, reduced production times |
| Networking | VIP reception, global connections, PromoAlliance partnerships |
| Booth Design | Larger, consultative spaces, in-booth parties, retail-inspired merchandising |
| product Innovation | Focus on design creativity, enhanced decoration capabilities |
A Call to Action: Join the Movement
For those in the promotional products industry, PSI 2025 was more than just a trade show—it was a testament to the power of sustainability, creativity, and global collaboration. Whether you’re a first-time attendee or a seasoned veteran, the event offers invaluable opportunities to learn, connect, and grow.
As the industry continues to evolve, events like PSI will remain essential for fostering innovation and building meaningful relationships. Don’t miss the chance to be part of this transformative experience.
What’s next? Stay tuned for updates on PSI 2026 and start planning your journey to Düsseldorf today. The future of the promotional products industry is waiting for you.
PSI Düsseldorf 2024: A Hub of Innovation,Sustainability,and Global Collaboration
The PSI Düsseldorf 2024 trade show proved to be a groundbreaking event for the promotional products industry,drawing distributors,suppliers,and industry leaders from across the globe. With a focus on sustainability, innovation, and relationship-building, the event offered a unique platform for networking, learning, and discovering the latest trends in product design and manufacturing.
A Global Gathering of Industry Leaders
Held in Düsseldorf, Germany, the PSI show brought together over 600 global suppliers and countless distributors, creating an habitat ripe for collaboration and growth. Attendees were treated to a sensory feast of vibrant booths, innovative product displays, and engaging conversations that went beyond the typical trade show experience.
“It’s one thing to read about an industry, but it’s another to experience it firsthand,” said Brynn Baker of Evo3 Marketing (asi/190628). “The sheer scale of the event and the variety of companies, products, and innovations was amazing. I wasn’t just walking through aisles filled with products; I was discovering an entire world of unique solutions in an industry with a shared goal of collaboration to help brands increase exposure in creative ways.”
Sustainability Takes Center Stage
One of the standout themes at PSI 2024 was the emphasis on lasting products. Exhibitors leaned heavily into eco-friendly messaging, with some even constructing their booths entirely from recycled materials. As an example, one exhibitor’s booth was built entirely from recycled corrugated boxes, showcasing their commitment to sustainability while capturing the attention of attendees.“The emphasis on sustainable products was particularly noteworthy, making it a show well worth attending in the future,” said adell Means, president of Resource & Supply, an Indianapolis-based distributor. Means, who attended the show with modest expectations, was pleasantly surprised by the strong presence of U.S. companies, their openness to sharing ideas, and the valuable insights into manufacturing and logistics for navigating the European market.
Building Relationships Over Coffee and Champagne
Unlike the fast-paced, scan-and-go approach common at many U.S. trade shows, PSI Düsseldorf embraced a more consultative and relationship-driven model. Attendees were encouraged to sit down with exhibitors, enjoy a cup of coffee or a glass of champagne, and engage in meaningful business discussions.
“European culture is a natural elixir for genuine business discussions while developing long-term relationships with suppliers and other distributors,” said Amy Wolf, owner and CEO of Evo3 Marketing. Wolf, who conducts business overseas in both the promo and event spaces, found her first visit to PSI to be a worthwhile investment. “As an American promo company, traveling to PSI in Düsseldorf was well worth the investment. The pulse on trends in product design was well matched to the innovative sustainable product lines.”
A sweet Spot for Networking
One exhibitor took relationship-building to the next level by creating a candy “bar” where attendees could sit, chat with representatives, peruse catalogs, and indulge in sweets. This creative approach not only drew crowds but also fostered a relaxed and enjoyable atmosphere for networking.
Expanding into European Markets
For Joseph Sommer, owner of Whitestone Branding (asi/359741) and Counselor 2024 Distributor Entrepreneur of the Year, attending PSI was a strategic move to support his company’s expansion into European markets. “Our success is built on the strength of our partnerships and the incredible people behind them,” Sommer said. “Since planting roots in Europe last July, attending PSI was essential for our team to connect and collaborate with the vendors and industry leaders who will play a key role in our growth. The trip exceeded our expectations, both in fostering valuable relationships and in experiencing the extraordinary hospitality and support that the PSI community is known for.”
key Takeaways from PSI Düsseldorf 2024
| Aspect | Highlights |
|————————–|——————————————————————————-|
| Sustainability | Emphasis on eco-friendly products and booth designs, including recycled materials. |
| Relationship-Building | Consultative approach with relaxed, meaningful conversations over coffee or champagne. |
| Innovation | Cutting-edge product designs and creative merchandising displays.|
| Global Collaboration | Strong presence of U.S. companies and opportunities for international partnerships. |
Why PSI Düsseldorf is a Must-attend event
The PSI Düsseldorf 2024 trade show demonstrated why it remains a premier destination for the promotional products industry. From its focus on sustainability and innovation to its unique approach to relationship-building, the event offered unparalleled opportunities for growth and collaboration.For distributors and suppliers looking to expand their reach, stay ahead of industry trends, and forge meaningful connections, PSI Düsseldorf is an event that should not be missed. As Amy Wolf aptly put it, “The pulse on trends in product design was well matched to the innovative sustainable product lines.”
Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, PSI Düsseldorf provides the perfect platform to elevate your business.
Ready to explore the latest in promotional products and sustainable solutions? Learn more about PSI Düsseldorf and start planning your visit to the next event.—
Images courtesy of ASI Central.
PSI Düsseldorf 2025: A Party of Innovation, Sustainability, and Partnership
The PSI Düsseldorf Show 2025 proved to be a resounding success, bringing together industry leaders, exhibitors, and clients from across the globe. Held annually, the event serves as a cornerstone for the promotional products industry, offering a platform for innovation, collaboration, and forward-thinking strategies. This year’s edition highlighted the importance of sustainability, the resurgence of in-person networking, and the enduring value of partnerships in shaping the future of the industry.
A Platform for Innovation and Sustainability
One of the standout moments of the show was the sustainability-focused exhibit by a textile manufacturer.Using a series of display cases, the exhibitor showcased the journey of discarded ocean debris being transformed into usable products. The first case displayed raw ocean waste, followed by cleaned plastic pellets, thread, and fully-formed fabric used for T-shirts, towels, and bags.This visual portrayal of the sustainability progression sent a powerful message about the industry’s commitment to eco-friendly practices.
heather Smartt, the American managing director of Goldstar (asi/73295), emphasized the importance of sustainability in her company’s offerings. “PSI was the perfect platform to introduce Goldstar’s refreshed brand and product lineup,” Smartt said. “Getting to meet with industry leaders, share our vision, and talk about how we’re pushing boundaries made it an unforgettable experience.” Goldstar’s new initiatives include the ability to track a product’s origin story in the production cycle, a feature that resonated strongly with attendees.
the Return of Face-to-Face Networking
After the challenges posed by the COVID-19 pandemic, the return of in-person interactions was a highlight for many exhibitors. Alexander Ullmann, CEO of UMA (asi/92469), a leading German pen supplier, noted the significance of personal connections in the industry. “For our industry, the ‘face-to-business’ element is essential and forms the basis for long-term, partnership-based business relationships,” Ullmann said.UMA, a third-generation company, has been attending PSI for 60 years. This year, they brought a team of 18 employees to the show, underscoring their commitment to fostering relationships with both national and international clients. “In a great atmosphere, we not only present our latest models but also discuss the past year and future prospects with our clients,” Ullmann added.
Quality Over quantity
While some exhibitors noted a slight decrease in visitor numbers compared to previous years, the quality of interactions more than made up for it. Tobias Roesch,CEO of Elasto-Form (asi/51817),shared his perspective: “PSI is the best way to present our products to our customers. the demand for new products made in Germany was particularly high. All in all,it felt like there were slightly fewer visitors,but the quality of the discussions was very good.”
This sentiment was echoed by PSI Director Lassahn,who highlighted the spirit of cooperation and dialog that permeated the event. “This gives me hope for a positive future for our industry, even in challenging times,” she said. “It was a testament to quality and collaboration at every level.”
looking Ahead to 2026
The success of the 2025 show has already set the stage for the next edition. The 2026 PSI Düsseldorf Show is scheduled for January 6-8, and exhibitors and attendees alike are eagerly anticipating another opportunity to connect, innovate, and collaborate.
For more information about the event, contact Michele Bell at members.asicentral.com.
Key Highlights of PSI Düsseldorf 2025
| Aspect | Details |
|—————————|—————————————————————————–|
| Sustainability Focus | Exhibitors showcased eco-friendly practices, including ocean debris recycling. |
| Networking | In-person interactions surged post-COVID,emphasizing the value of face-to-face connections. |
| Exhibitor Feedback | High-quality discussions and strong demand for innovative products. |
| Future Dates | PSI Düsseldorf 2026: January 6-8. |
The PSI Düsseldorf Show continues to be a beacon of innovation and collaboration for the promotional products industry. As exhibitors and attendees look forward to 2026, the event’s emphasis on sustainability, quality, and partnership ensures a bright future for all involved.Europe Takes Center Stage in Sustainability at the 2025 PSI Show
The 2025 PSI Show, a premier event for the global promotional products industry, drew thousands of professionals from around the world, showcasing why Europe is leading the charge in sustainability. Held in January, the event highlighted innovative practices, cutting-edge trends, and actionable strategies to build a more sustainable and socially responsible industry.
One of the standout features of the show was its emphasis on sustainability, a theme that resonated deeply with attendees. Europe’s leadership in this area was evident, with numerous exhibitors and speakers presenting groundbreaking ideas and solutions. From eco-friendly materials to circular economy models, the event underscored the importance of integrating sustainability into every aspect of the promotional products industry.
Promo for the Planet: A Hub for Sustainable Innovation
A key highlight of the PSI Show was the promo for the Planet initiative, which served as a central hub for the latest news, trends, and ideas in sustainability.This platform provided attendees with valuable insights into how businesses can adopt more environmentally friendly practices while maintaining profitability.
“Promo for the Planet is your destination for the latest news, biggest trends, and best ideas to help build a more sustainable and socially responsible industry,” the initiative’s description reads. The program featured interactive sessions,expert panels,and hands-on workshops,all designed to inspire and equip industry professionals to take meaningful action.
Why Europe Leads in Sustainability
Europe’s leadership in sustainability was a recurring theme throughout the event. The region’s stringent environmental regulations,coupled with a strong cultural emphasis on eco-consciousness,have positioned it as a global leader in sustainable practices. Exhibitors from across Europe showcased innovative products and services that align with these values, from biodegradable packaging to carbon-neutral manufacturing processes.
The PSI Show also highlighted the importance of collaboration in driving sustainability. The PromoAlliance, a key partner in the event, emphasized the need for industry-wide cooperation to achieve meaningful progress. “For more information on PromoAlliance, go to www.promoalliance.com,” the event organizers noted, encouraging attendees to explore the alliance’s resources and initiatives.
Key Takeaways from the PSI Show
To summarize the event’s key insights, here’s a table highlighting the major themes and innovations showcased at the 2025 PSI Show:
| Theme | Key Insights |
|————————–|———————————————————————————|
| Sustainability | Europe leads in eco-friendly practices, from materials to manufacturing. |
| Innovation | Cutting-edge products and services showcased, including biodegradable packaging.|
| Collaboration | Industry-wide cooperation is essential for driving sustainable change. |
| Education | Workshops and panels provided actionable strategies for businesses. |
A Call to Action for the Industry
The 2025 PSI Show was more than just an exhibition; it was a call to action for the global promotional products industry. By embracing sustainability, businesses can not only reduce their environmental impact but also meet the growing demand for eco-conscious products from consumers.
As the event concluded, attendees were encouraged to continue the conversation and take the lessons learned back to their organizations.”Click through the gallery below for more images from the PSI Show,” the organizers urged, providing a visual recap of the event’s highlights.
For those looking to stay updated on the latest in sustainability, Promo for the Planet remains a vital resource. With its focus on innovation and collaboration, the initiative is poised to drive the industry toward a more sustainable future.
The 2025 PSI Show has set a new benchmark for sustainability in the promotional products industry. As Europe continues to lead the way, the rest of the world has a clear roadmap to follow. The question now is: How will your business rise to the challenge?
Europe is Leading the Charge in Sustainability
Europe has long been at the forefront of sustainability efforts, and the 2025 PSI Show highlighted why the continent continues to set the standard. European exhibitors showcased a wide range of innovative solutions, from biodegradable materials to energy-efficient production processes.These advancements not only reduce environmental impact but also align wiht the growing demand from clients for eco-conscious products.
One notable example was a German textile manufacturer that demonstrated how recycled ocean debris coudl be transformed into high-quality promotional items. This exhibit, along with others, underscored Europe’s commitment to circular economy principles and its ability to turn sustainability challenges into opportunities for innovation.
Collaboration and knowledge Sharing
The PSI Show also emphasized the importance of collaboration in driving sustainability forward. Industry leaders from across Europe shared their experiences, challenges, and successes, fostering a sense of community and collective responsibility.
“Sustainability is not just a trend; it’s a necessity,” said Heather Smartt, Managing Director of Goldstar (asi/73295). “At PSI, we were able to connect with like-minded professionals and share our vision for a greener future.It’s inspiring to see how much progress has been made and how much more we can achieve together.”
Looking Ahead: A Lasting Future
As the 2025 PSI Show concluded, the focus on sustainability left a lasting impression on attendees. The event not only highlighted Europe’s leadership in this area but also set the stage for continued innovation and collaboration in the years to come.
With the 2026 PSI Düsseldorf Show already on the horizon, industry professionals are eager to build on the momentum generated this year. The event’s emphasis on sustainability, quality, and partnership ensures that the promotional products industry is well-positioned to meet the challenges of the future.
For more facts about the PSI Show and its sustainability initiatives, visit Promo for the Planet or contact Michele bell at members.asicentral.com.
Key Takeaways from the 2025 PSI Show
| Aspect | Details |
|—————————|—————————————————————————–|
| Sustainability Leadership | Europe showcased cutting-edge sustainable practices and innovations. |
| Promo for the Planet | A central hub for sustainability news,trends,and actionable strategies. |
| Collaboration | Industry leaders shared insights and fostered a sense of collective responsibility. |
| Future Focus | The 2026 PSI Show will continue to emphasize sustainability and innovation. |
The PSI Düsseldorf Show remains a cornerstone event for the promotional products industry, driving innovation, collaboration, and sustainability.As Europe continues to lead the way, the industry is poised for a brighter, more sustainable future.
