PSG has opened a new store in the United States, in Las Vegas, after those in New York and Miami. The Parisian club continues to export its brand across the Atlantic three years from the next World Cup there.
PSG never stops exporting its brand abroad. Beyond this desire to invest in many European and global clubs, the Parisian club wishes to promote its name throughout the world. On the occasion of the 2026 World Cup in the United States, PSG strikes a blow. After opening a store in New York in 2022, another in Miami in March 2023, a new one has opened its doors in a very special and very touristy place: Las Vegas.
It is not the PSG which will take care of it but, “like the other official shops of the club, this one is operated within the framework of the partnership concluded with Lids in 2021. In addition, the club did not hesitate to publicly confirm that “The United States is a priority market. » The number of Parisian fans on the other side of the Atlantic has risen sharply over the past ten years, so much so that it is now the “2nd country in the world in terms of e-commerce and retail outlets for the Club. »
Fabien Allègre, the Chief Brand Officer of PSG, spoke about this recent opening: The opening of a new Paris Saint-Germain store in Las Vegas bears witness to the Club’s tremendous development potential in the United States, where we are further strengthening our presence. This is our way of responding to the growing passion of the American public, which acclaims our products a little more each season. We are proud to now be able to offer them an immersive experience at the heart of our brand from Las Vegas. ».
Lids, the store operator, also commented on the opening: “Paris Saint-Germain is an iconic franchise and we are delighted to take this next step in our partnership. Las Vegas is a city with a passion for sports and is perfectly suited to the location of the new Paris Saint-Germain boutique. Customer response has been positive worldwide for our stores in Europe, New York and most recently Miami. We look forward to seeing Las Vegas residents and visitors experience the unique features of this new store for themselves. »
For the curious, the PSG store in Las Vegas is located in the Forum Shops at Caesars Palace, located at 3500 Las Vegas Blvd S. This new location offers a unique experience to its visitors 7 days a week from 10 a.m. to 9 p.m.
2023-07-12 21:48:00
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