PSG are happy about the Messi effect: jersey sales, sponsorship deals, gigantic increase in followers

Paris Saint-Germain is already feeling the positive economic effects of signing Lionel Messi. That said Marc Armstrong, responsible for the sponsorship of the Parisians, SPOX and GOAL.

Messi joined PSG on a free transfer from FC Barcelona in the summer and signed a two-year deal with an option for a third season in France.

“He’s really valuable to us. From an economic point of view, his influence is incredible,” said Armstrong and backed up his view with figures: “We believe that we sold more shirts than any other club last year. And this year is still to come better. The demand for the shirts has increased by another 30 to 40 percent, “he said.

The Corona crisis does not play into the cards of the Parisians, because the jerseys produced in Asia cannot be manufactured and delivered as usual. “If we could produce more, we would sell more,” says Armstrong with certainty.

PSG and the Messi Effect: “increase in offers”

PSG felt the hype surrounding Messi from the sponsors even before the Argentine signed his contract in France. “There were already a lot of inquiries beforehand. And then we immediately had a significant increase in the number of offers we received,” said the PSG manager.

The club closed new deals with companies like Autohero, Crypto.com, Smart Good Things and Gorillas.

There were 20 million new followers on the Parisian social media channels in the week after the Messi signing. Since then, the number of information from SPOX and GOAL by a million a month. “Our community has reached an all-time high with 150 million followers,” reports Armstrong proudly.

But it is not only on the Internet that many people are interested in what is happening at PSG. The club’s home games sell out well in advance. “There is a huge demand that we cannot fully meet at the moment,” says Armstrong. Raising prices due to this demand in order to make even more money, however, is out of the question for the club. “We are committed to designing the prices so that all fans can experience PSG,” said Armstrong.

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