Sony Interactive Entertainment, Travis Scott and Cactus Jack have formed a creative partnership that is expected to produce some new projects that will delight PlayStation fans.
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The PlayStation 5 will appear in global stores in a few weeks, which is why Sony Interactive Entertainment is intensifying its advertising campaign every day. Now the company has announced a strategic creative partnership with rapper Travis Scott and his Cactus Jack brand.
Creative projects in progress
On the PlayStation Blog Eric Lempel, Senior Vice President of Worldwide Marketing at Sony Interactive Entertainment, said a few words about the partnership: “We heard that Travis is a huge PlayStation fan, so we started a conversation with him about this unique partnership led. Through our shared passion for gaming and creativity, we plan to collaborate with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our mutual fans. “
It goes on to say, “Travis’ deep knowledge and fond memories of PlayStation as a brand, our products and games will inspire his work with us from start to finish. He’s a great artist and we strive to work with the best creative minds inside and outside our industry to continue to amaze the world in ways only PlayStation can. “
More on the subject: PS5 – Pre-order games and accessories – Overview
Travis Scott is also happy that he can finally show what Cactus Jack, Sony and the PlayStation team have been working on. He is particularly excited to see how PlayStation fans will respond. A first video was also released to mark the announcement, produced by Travis Scott, showing some of the key people behind the PlayStation 5. Among them are Hideaki Nishino, who was responsible for planning and managing the new console, and Yasuhiro Ootori. Ootori is vice president of hardware design and mechanical design.
The PlayStation 5 will appear in this country on November 19, 2020. American and Japanese players, among others, will be able to enjoy the new console a week beforehand.
More news about PS5, PlayStation 5.
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