AKURAT.CO, As an Indonesian technology company, Tokopedia continues to provide a series of digital innovations for more than 11 million local MSMEs and more than 100 million monthly active users. Including, users of Android and iOS mobile operating systems. The goal is none other than to develop a business and meet daily needs in the midst of a pandemic.
All digital innovations that are produced cannot be separated from the role of young Indonesian digital talents. Among them are Rico Harisin and Tonito. Both are Tokopedia’s Head of Engineering aka two Nakama, namely Tokopedia employees, who were involved in the Tokopedia application development process from scratch. Rico is in charge of the Android operating system, while Tonito is in charge of iOS at Tokopedia.
Presents Various Innovations for Android Users in Indonesia
Rico, who is responsible for the development of the Tokopedia Android application, said that his party looks at user behavior in shopping using Artificial Intelligence (AI), machine learning, and data management technology. “This was done to provide a personalized experience to be relevant to the needs of each user,” he said in a written statement received by AKURAT.CO, Wednesday (15/12/2021).
Thanks to the collaboration of Rico and the team, Android users can take advantage of various features, including Dark Mode, Chromecast Support, Voice Assistant to NFC, which allows users to buy and update electronic money card balances more easily and quickly on Tokopedia.
To provide a more comfortable shopping experience, Rico and his team also introduced Picture in Picture technology which allows users to watch content on the Tokopedia PLAY streaming video channel while shopping on the Tokopedia platform at the same time.
“There is also Dynamic Features where the Tokopedia application will only download features that are actually used by users. This feature can save Android device storage space, reducing the average application size by 27%, from 49.9MB to 36MB,” added Rico.
Present a Relevant and Inclusive Platform for iOS Users
Meanwhile, Tonito, who was responsible for developing the Tokopedia iOS application from scratch, also said the same thing. “Tokopedia continues to improve personalization and recommendations, digital payment methods and delivery systems tailored to the changing habits and needs of Indonesian consumers, especially in the midst of the pandemic,” he said.
“One of our latest innovations, namely the Voice Over feature, makes it easier for blind Tokopedia users to use the Tokopedia application, both in meeting their daily needs to creating online business opportunities, especially in the midst of a pandemic,” added Tonito.
Through the Tokopedia Widget on iOS 14 presented by Tonito and his team, users can feel the ease of accessing the main Tokopedia page without having to open the application. Now, users can access the Tokopedia application directly from their Apple Watch.
In addition, there are also various features such as In App Events iPad Layout Optimization, NFC, to Shared Shopping which provides a shopping experience through FaceTime while sharing application usage with friends. []
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