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PROUD, a new generation sugar that gives both “sweetness” and “value”.

When healthcare becomes the lifestyle of the new generation That pay close attention to the source and value of the food as well as checking-in new restaurants or sampling new dishes Especially the food that answers the “health” needs more and more attention. Which one of the interests of this group is Trend of good quality products Made with good and valuable raw materials Not even “sugar” has become a product of the new generation that is indispensable, but also healthy looking.

Choosing sugar that is suitable for use must refer to the ICUMSA value.
How to choose the right sugar for cooking Can be viewed mainly from the “color” of brown. The color value of the international standard sugar is defined as a unit of measurement known as ‘ICUMSA’ (icumsa) stands for International Commission for Uniform Methods of Sugar Analysis. It is an organization established to analyze and organize sugar properties and ICUMSA values ​​are used as a measure of sugar properties as a requirement for the trade in sugar in the industrial sector.

Sugar ICUMSA values ​​can be divided into 2 main groups:

White caster sugar
ICUMSA 0-20 is a fine white, fine flake brown with high purity color value.

ICUMSA 21-200 sugar is commonly used in households. And snacks or drinks that do not want the color or smell to be distorted

Natural brown sugar
ICUMSA 1,000+ or ​​more = has a color and smell of sugar. Used to make Thai desserts Or some pastries

The World Health Organization (WHO), Dr. Francesco Branca, Director of Nutrition for Health and Development, said: “We have clear evidence that consuming no more than 10% of the total daily intake of sugars reduces the risk. That will cause obesity and tooth decay “, which doctors and nutritionists in our own home also recommend reducing sugar consumption. To be in the right amount Because sugar is still an essential nutrient for the body

In fact Sugar is the body’s main energy source. Because sugar is the smallest subunit of carbohydrates. And has the main function of providing energy to the body. 1 gram of sugar provides 4 kcal of energy. The body also needs sugar to convert into energy for various activities. Especially important organs like the brain that need glucose as the main energy source. Cutting sugar out of your life is not a good thing, a good way to do this is to choose the right sugar. In the right amount per day

As for the issue White granulated sugar is bleached sugar. Office of the Cane and Sugar Board Clearly pointed out that In the sugar manufacturing industry, the bleaching method has been discontinued since 2004.Today, a modern manufacturing innovation is called the Purifying Process, or purification by distillation of sugar cane to obtain granulated sugar before removing molasses or molasses. Left until only a white crystal

Which currently has modern technology capable of producing ‘Special cane sugar Extra pure white ‘ The value of ICUMSA 9 has been obtained by the KI Sugar Group that has researched and invented a special type of sugar, Crystal Clear Super Refined Sugar with ICUMSA value 9 for the first time in Thailand under the brand. PROUD

PROUD Special Sugar Extra pure white Through meticulous production processes in every step From planting sugarcane to get quality Harvest early season sugarcane by cutting fresh, unburned sugarcane. Before being introduced into the extraction and distillation by multi-stage machines Simmered to crystallize the sugar that is crystal clear, fine, easy to dissolve, guaranteed world-class, being the first sugar producer in Asia-Pacific to be certified by ProTerra, the Netherlands and Bonsucro as a manufacturer Consistently good cane and sugar Ready to deliver valuable sugar to consumers today at leading department stores such as TOPS, Gourmet, Foodland, Tang Hua Seng or online shop Shopee, Lazada.

“PROUD Sugar, Thai people … proud of the value delivered to Thai people”

#PROUDsugar # Dazzling Sugar #Pretty good value # ICUMSA9

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