Protect from Serious Diseases, AIA and BCA Launched the PRIMA Extra Product

TRIBUNJAKARTA.COM – PT Bank Central Asia (BCA) and PT AIA Financial (AIA) officially launched its newest bancassurance product, namely Maksima Extra Critical Illness Protection (PRIMA Extra).

This product provides protection against 136 serious diseases and other protections that can protect customers extra, including protection from cancer that may recur, cancer and heart care abroad and child protection before birth.

“The risk of serious illness lurking among the productive age groups is expected to make the public have maximum protection and according to their needs. This time, BCA is collaborating with AIA again in presenting protection products for customers against serious diseases,” said Suwigno in a press release on Sunday (28 / 2).

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As for the President Director of AIA, Sainthan Satyamoorthy, explained that his party will continue to support the government to invite people to live healthy lives and to educate about the importance of protection.

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In the past year, AIA has studied the behavior patterns of the community and found that health has become a priority that must be considered.

Serious diseases are the main concern of Indonesian society today. The reason is, many deaths are caused by serious diseases due to unhealthy living.

“That’s why at the beginning of 2021, we and BCA launched PRIMA Extra, a product that is integrated with AIA Vitality,” said Sainthan Satyamoorthy.

The fact that serious illness is still a major concern due to unhealthy lifestyle is the reason AIA integrates PRIMA Extra with AIA Vitality, a health & wellness program that will be connected to AIA’s core soul protection services in Indonesia.

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Through PRIMA Extra, customers have the benefit of the AIA Vitality membership option so that they can complete the customer’s steps to start a healthy life.

In addition, customers can also have a pleasant journey with AIA Vitality through a concept Know your health, Improve your health, Enjoy the reward.

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