Pronovias Group, world leader in the bridal industry luxury continues with its annual campaign #PronoviasPink and #NicolePink, an international action where the company joins the most prestigious associations and foundations in each country to raise funds and give support and visibility to the global fight against breast cancer.
Amandine Ohayon, CEO of Pronovias Group, comments that “for yet another year, we are proud to continue collaborating with the most relevant associations in different countries to support the awareness, well-being and prevention of breast cancer, since we believe that empowering and helping women is essential for our mission to make the world a happier place. “
#PronoviasPink consists of fundraising, throughout the month of October, through the donation of the total sale value of a selection of dresses from the collection. This year, the model is included best seller by Pronovias Baikaly the model Anghelde Nicole as well as all dresses of cocktail pink colora, in all its shades, from the collection of The Party Edit and Nicole Moments available in the firm’s stores. The dresses will be available in a selection of Pronovias and Nicole stores around the world.
Alessandra Rinaudo, Artistic Director of Pronovias Group, reaffirms that “it is very important to give visibility to this type of cause, which affects so many women around the world and to unite to reinforce the message. We do it through our dresses because it is the best we have. and it is our way of showing our support to all the women of the world“.
In addition, for the first time Pronovias Group will also share the real stories of different brides around the world who have been or are being cancer patients, and want to share their experience to support all women who may be going through the same situation. Montse Franch, AECC collaborator comments “the good thing we women have is that we can do everything, that we are strong and fighters and we pull everything forward. And with this too! It’s a tough fight, physically and mentally, but we will get through this. “
In Spain and Portugal Pronovias Group joins the Spanish Association Against Cancer (AECC), a non-profit organization formed by patients, families, volunteers, collaborators and professionals that leads the effort of society to decrease the impact of cancer and improve people’s lives, donating all the proceeds obtained in both countries with the sale of the dresses.
In the rest of the European countries the company collaborates for this action with the association Future Dreams, while in the United States and Mexico it collaborates with the BCRF association and in Italy with the association LILT.
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