TO PRONOUNCE The Spring / Summer 2023 collection was officially launched at London Fashion Week on September 20th. Continuing the obsession with brand image research for the “circle”, this season PRONOUNCE has shifted the focus away from their distinctive tailoring and ongoing conversations about nomadic culture. Instead, a rapidly rotating circular saw pattern echoes the movement of the spinning top and dances on tailored jackets, cocoon coats, zip-up tops and shorts, with block stitching details and three-dimensional rope responses. clothing. The language of craftsmanship is used throughout the collection, made from high quality cotton, linen and ramie fabrics, as well as recycled materials that feature hand-contrasting ghost stitching on school shorts, as well as Mongolian hands. Works: knitted sweaters and hats made with mercerized yarn.
The designer thinks that the depth of the fast spinning top becomes a vortex of air, which can be the shackles of life, the goal of the future, or the fog or the pursuit of the goal. The plastic doll of Beijing Toys Three in the 70s evokes the childhood memories of the designer, redesigned in a thick indigo denim, with a small statue emerging from the pocket of a Head up sleeveless jacket. The retro baby face is digitally printed on the shirt using eco-friendly printing technology and the upside-down shrunken print is repeated on a pair of shorts, alluding to audience compliance and the confusion of the times. These deformed silhouettes reappear on knitted backs embroidered with hand beads, with intertwined figurines tucked under the armpits, PRONOUNCE uses hand and machine to reach the unknown.
Not only does it continue to collaborate with UNDETECTED to develop creative silver jewelry, but the sterling silver ring on the model’s hand is handcrafted by artisans in southeastern Guizhou. The asymmetry and dizziness of makeup in some models reflects the information asymmetry of the current era and the divided characteristics of internal and external people. The models’ wet hair appears to be deep in the vortex, unable to control itself. Men’s and women’s wearable wardrobes are still at the forefront of the brand, and this season continues to research and transform short sleeves and long shirts.The use of long shirts has ingeniously achieved the softness of Chinese evening dresses. The language of the cut changes with the softness and twist of the jacket on the body, while men’s coats, crop tops and women’s sleeveless tuxedo jackets remain consistently sharp and uninhibited. Pants, shirts and shorts feature buckles and warps, and the indigo denim features contrast stitching that swirl from all sides as designers find themselves caught in the whirlwind of the season’s imagination.
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