The official explains that this scenario: “provides the ideal platform to promote our sustainable proposals and our commitment to nature conservation. “Colombia is a country that has the beauty that tourists seek today, and we are committed to preserving and caring for our natural sanctuaries.”
Discover Colombia, a national agency that was at the event, highlighted that the fair “is a great opportunity to see that destinations such as Iran, Sri Lanka, Romania and Kosovo approached us with a great interest in doing business. My learning is that these countries see Colombia as an exotic and multicultural place. A place that has positioned itself as a favorite destination to visit, especially for travelers looking for new experiences.”
For its part, the company Colombia Awake Travel said: “what interested buyers the most was the variety of destinations and options in Colombia. “Those who did not know the country liked it and were surprised by the good connectivity we have.”
During the business conference, gastronomic activations were held at the Colombia stand. The Hermanos Colombian Coffee Roasters presented coffees of origin from various regions of the country, while Ancestral Organics exhibited its varied Colombian cocoa options and its blends with national fruits such as cape gooseberry.
Prior to the event, ProColombia, under the leadership of the Ministry of Commerce, Industry and Tourism, presented from October 30 to November 5 in the English capital the new Country Brand narrative: “Colombia, the country of beauty” in 14 nerve centers of the city, especially Piccadilly Circus, a transit point for almost 100 million people a year.
“The Piccadilly Lights screen, made up of 6 display panels that rotate around the screen, showed Colombia’s offer in tourism and business. Each panel showed the country’s advertising for 90 seconds, rotating for a period of 9 minutes,” Caballero explained.
2023-11-14 21:48:45
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