Unnecessary, fun or unnecessary fun. These are three descriptions that seem to apply to this completely wacky Project Geländewagen, a G-class in which a creative gentleman has gotten involved.
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The Project Geländewagen is according to Meredes-Benz the first result of a collaboration between the brand and Virgil Abloh. Abloh, we also had to visit him, is among others ‘Men’s Artistic Director’ at Louis Vuitton, but also praises himself as a rapper and producer. So there is no shortage of creativity on paper, and when we see the Project Geländewagen that way, every bit of imagination seems to have been used in the development of this unhinged colossus.
With the Project Geländewagen, Mercedes-Benz and Abloh say they are looking for a way to disrupt the way in which luxury is experienced. That sounds a bit woolly and it simply is. In any case, the result is controversial. The Project Geländewagen seems to be the unholy baby of love between a 190 DTM racer and a G-class. The handmade mafklapper has to do without G-signature turn signals, side mirrors and bumpers, but gets a hefty body kit in return. Of course the car hit the asphalt. The wheels, apparently the monoblock copies that are also available under the Mercedes-AMG GT 4-Door, are very exaggerated racing rubber folded.
Then the interior, because that too has undergone a major metamorphosis. All beautiful materials have been removed from the dashboard and the doors have to do without nicely finished panels. In fact, there are no door panels to be found at all. In the place where you normally find an extensive digital instrumentation, the Project Geländewagen has simple analog clocks. The steering wheel is clearly designed with the steering wheel of an F1 car in mind. The baby blue five-point seat belts are striking. Just like bright red details, you will find that blue color everywhere in the Project Geländewagen. Are there production plans? No, the white G-class is purely the result of a colorful splash, and perhaps that is precisely what makes this complete mesjogge colossus so much fun.
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