It is the prostitution of Snap’s first alliance – parent company of the instant transport application – with an important European sports combination. LaLiga’s goal is to hang out with a new audience.
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New step in LaLiga’s digital business. The Spanish Professional Football Alliance has signed an agreement with Snapchat, a publicly traded instant transport application with a capitalization of approximately € 18.4 billion and which has a community of over 347 million daily users.
“Snapchat users will be able to enjoy the best plays of each week, historical content, behind the scenes or the best goals and saves of the year through a discovery software called LaLiga Show Time, as well as stories and highlights published from the account. Snap Star of La Liga. “, Says the manager in a statement. The alliance also includes the creation of experiences of increased ingenuity, cameo, bitmoji, filters and stickers.
“This agreement represents a step forward for LaLiga in its tactic of digitizing and attracting popular rookies, as well as relaunching our work on social networks,” says Alfredo Rufo, LaLiga’s Director of Digital Logistics.
Alejandro Arenas, Head of International Sports Alliances at Snap – Snapchat’s parent company – points out that this is Snap company’s first alliance with a great European combination “and a new way for fans to enjoy their favorite sport, watching the best moments. of matches, playing and sharing experiences of greater ingenuity, or suffer your bitmoji in the uniform of your favorite team ”.
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https://www.expansion.com/directivos/deporte-negocio/2022/09/29/633555d0e5fdea56228b4637.html
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