Gathered for two days in Bordeaux for the 2023 edition of the SO Events trade show, New Aquitaine professional event players intend to extend the positive momentum of 2022, by capitalizing on the attractiveness of major sporting events such as the World Cup. rugby or the 2024 Olympic Games. The point of view, in pictures, of Fabrice Guérineau, managing director of the Tangram agency and co-organizer of the show.