Product Marketing Specialist, Webex

Who We Are

The Cisco Collaboration Marketing Team is looking for a self-motivated and talented Marketing Specialist to support the Collaboration Business Unit working on Webex Meeting and the Webex app. The Marketing Specialist will work on a cross-functional team to develop messaging, positioning, strategy, go-to-market and new product introduction (NPI) to support our Webex solution.

What You’ll Do:

• Assist in the development of annual marketing objectives, create and execute marketing plans and deliver go-to-market strategy.
• Work with Product Management to develop product positioning and customer-focused messaging that aligns with their key IT priorities and where they are in their collaboration journey
• Support the project management of product launches including press releases, launch materials, customer presentations and sales training materials.
• Act as content provider and subject matter expert on new solutions, to support Field/Channel Enablement strategy, which may include the delivery of training.
• Identify market insertion points, competitive landscape, and penetration strategies for Cisco offerings in the specific sector, industry, theater.
• Amplify and evangelize Cisco’s offerings in the most impactful way for the target audience.
• Educate and consult with Cisco field and partners on market strategies.
• Orchestrate the marketing mix and marketing programs to generate awareness, pipeline, opportunity, and loyalty.
• Report measurement of marketing campaign, program, project, asset effectiveness and adoption, and required improvements.

Who You’ll Work With

Our team works closely with the Collaboration Business Unit and GTM teams as well as industry influences, press and analysts to bring new innovative technology to market. What we develop impacts end users directly, giving them the tools to be more productive, agile and stay better connected. You will have the opportunity to market an award-winning product portfolio and work with some of the industry’s best designers, engineers and product management teams.

Who You Are

• You have 1-3 years of product marketing experience
• You hold a Bachelor’s degree in marketing or a relevant field
• You possess strong organizational and problem solving skills
• You must have strong writing, graphic and analytics skills in order to develop product strategy and positioning.
• Must also be a self-starter, comfortable working with large cross-functional teams.

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference.

Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.

• We connect everything – people, process, data and things – and we use those connections to change our world for the better.
• We innovate everywhere – From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.
• We benefit everyone – We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.

Colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Be you, with us! #WeAreCisco

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