P&G announced that product quality demonstrations will be shown with red liquid in advertising. One wants to show the period of women “as it is: red” Sherin Wanning, Brand Manager Always, explained according to the notification. Previously, blue liquid demonstrations were common.
Procter & Gamble Always TVC 2021
“This should be a contribution to deal with the topic naturally and to remove the taboo even further,” said Wanning about the changeover. The period is “the most normal thing in the world – and definitely not a taboo or a reason to be ashamed”.
According to the spokeswoman on Friday, the advertising can be seen in the form of TV spots and on the Internet since the beginning of the month. There have been few negative reactions to it. Overall, the response was very calm. That showed that it was time for the change, the spokeswoman said. Several media had previously reported on the subject. dpa
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