PRO Sportstech Congress warming up engines and everything is ready for what will be its first edition, which will be held this Wednesday in the Old Estrella Damm Factory (Barcelona). The event, which was born with the aim of being the reference debate space to address the sport-technology binomial, has confirmed the attendance of professionals from key organizations in the transformation of the sector, such as the NBA, Twitter, Meta or Sorare, who will join the main sports properties of the country.
The event, which will bring together more than 200 people in person, will start with a welcome from David Escudé, Councilor for Sports of the Barcelona City Council, sponsor of PRO together with Technogym, Fluidra, Estrella Damm and AS, which acts as a media partner. This welcome will also be joined by Anna Pruna, president of INDESCAT, representing the Catalan sports industry. The project also has the support of the Catalan industry as a whole, whose cluster, Indescat, acts as co-organizer together with 2Playbook.
The first block will be a dialogue between Dídac Lee, an investor and entrepreneur in companies such as Tradeinn, who will present his vision of the challenges and opportunities posed by the sportstech and Marc Menchen, founder of 2Playbook. Then the table will come Innovation and entrepreneurial culture, tandem of the futureO, with the idea of addressing how large organizations and start-ups collaborate to evolve businesses towards digital environments. At this table they will participate; María Carmen Fernández, director of innovation and new businesses at Mediapro; Carlos Trenchs, founder of Aldea Ventures, Pablo Carro, co-founder of Playtomic and David Tapias, director of research and development for Fluidra in Europe, the Middle East and Africa.
After this intervention, the second round table will take place where Content is King will be the protagonist. In it Quim Domènech, programming director of Dazn; Oriol Querol, CEO of Kosmos; David Quintana, director of Telefónica Broadcast Services (TBS) and Dana Alonso, responsible for sports alliances on TwitterThey will chat about how the content, programming and storytelling have become one of the main strategies to develop for their organizations.
Thirdly, it will be the turn of the session collected under the name Technology, the key to democratize sports practice. This table will focus on how digital environments have given way to new ways of income hitherto unexplored, and some of them closely related to the adaptation of traditional businesses to the new economy. This is the case of popular races and the apps and platforms that have been created related to them to improve the user experience. For this table we will have the interventions of Marc Torres, director of operations of Urban Sports, Susana Gaytán, director of the marketing and sponsorship area of the Spanish Paralympic Committee (CPE), Jesús García, CEO of Mktg-RPM Sports and Gabriel Domingo, CEO of Fundació Claror.
Next, the day will give way to a paper presented by the technician of the sector, Thibaut Predhomme, Sorare COOwho will talk about the company’s experience in the video game sector that uses technology blockchain.
After this presentation, the session will take place Given, given, given. In it Fabio Gallo, product director of LaLigaTech; Maurici López, co-founder of KogniaJordi Mompart, director of research and analytics at FC Barcelona, and Montse Guardia, co-founder and CEO of Big Onion, will discuss how data and information about the sports practice of users have become a key element for sports companies in their decision making.
Finally, before the Sports Investment Competition takes place, Chus Bueno, vice president of the NBA in Europe, Africa and the Middle East (Emea); Kike Levy, director of sponsorship strategy for Meta; Guillen Graell, former FC Barcelona brand director and consultant, and Rayde Baez, senior strategic advisor to the Euroleaguewill address the NFT session, metaverse, What the new products and virtual spaces and the technology applied to the world of sport and virtual training will mark the future of the sector.
This is a new edition of PRO, which made its debut last June in Madrid, in an event that brought together for two days the main executives of the largest organizations in the country, in a hybrid format that allowed more than 800 people to connect with the different panels of experts online. On this occasion, the day puts the accent on a very specific field of sport and called to be key in its future. Thus, with a hybrid format that will combine face-to-face audiences, with more than 200 people confirmed and broadcast on streamingthe meeting will be the stage to discuss some of the trends that have been going strong in the sector.
PRO Sportstech Congress It is a project that gives continuity to the investment forum that Indescat launched in 2017, and that since then has connected 17 entrepreneurs with more than 50 investors; In addition, it is part of Barcelona’s strategy to establish itself as a pole for attracting technological talent applied to sport. The conference is promoted by Indescat and 2Playbook and has the support of the Barcelona City Council, Damm and Diario AS, as media partner.
investment forum
The event will conclude with the final of the Sports Investment Competition, a competition in which the companies could apply until December 12. After a prior pre-selection by the jury, it will be the audience itself that will be able to vote on six of the start ups that pass to the final phase of the forum, which will serve to close the first edition of PRO Sportstech Congress. The jury reserved a wild card to award the seventh place to that company that, despite not being among the six most voted, shows a clear potential for application in the sports industry.
The companies that received the most votes from the audience are 3D Digital Venue, Clupik, Evix, Improfit, LogMeal NutraSports, MyClub TV y Off Trail Academyand therefore this Wednesday they will face the final decision.
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The start up The winner will have access to a package of benefits valued at more than 50,000 euros with the first services already confirmed, such as the development of a communication plan in the channel b2b by 2Playbook and editorial presence both in its media outlet and in AS. Furthermore, the winners will be able to enjoy one year of free membership in Indescat. In addition, SportBoost will offer a mentoring session to enhance the business strategy and approach to the market, while Dídac Lee will hold a meeting with the winners to analyze the project’s value proposition and its presentation to investors.
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