French luxury department shop Printemps announces the opening of a new retail store in New York.
Photograph: Printemps / Courtesy
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Printemps has declared the opening of a new retail store in New Yorkwhich will be housed in the historic 50-story making on 1 Wall Road in the economical district.
The announcement marks the French firm’s first US initiative to keep on its reinvention and acceleration.
“The United States is central to our intercontinental improvement system and the opening in New York presents wonderful visibility and growth potential. We feel we can provide a thing special, both to its fully commited regional purchaser foundation and to the strong tourist flows the town receives, “mentioned Jean-Marc Bellaiche, CEO of Printemps Groupe.
“It is also a strategic e-commerce marketplace for luxury, trend, property and natural beauty.… We program to pave the way for a new experiential retail structure in this demanding and speedily evolving industry, ”added Bellaiche.
As the next chapter in your brand transformation, this Printemps retailer will have a different scale, provide a nearby target and emphasis on extra omnichannel and “fluid” encounters.
Laura Lendrum will be the Chief Executive Officer of Printemps The us, Inc .: “Lendrum brings the a must have working experience of his previous roles as President of Saint Laurent, Gucci and Ralph Lauren to the North American current market. and is assembling an expert and devoted staff to support this strategic initiative, ”the organization claimed in a statement.
“Laura’s practical experience in luxury, fashion, digital and hospitality is a fantastic combination for us”Bellaiche pointed out.
As it did in Paris additional than 150 many years in the past when it opened on Boulevard Haussmann, a district then in transformation, Printemps selected the legendary A single Wall Avenue tackle in the financial district.
As a landmark setting up, A single Wall Road has a equivalent legacy to the legendary Printemps Paris flagship, which helps make it the key site for the 1st retail store in the United States and New York.
“The presently dynamic area has develop into much more household, has witnessed an maximize in many organizations that have moved into the community and it is 1 of the most essential tourist locations in the city, getting both area and global travelers alikeHe looked at Bellaiche.
The historic inside of the Crimson Place, one particular of the unusual 50 inside landmarks in New York Metropolis, will be one particular of the store’s quite a few highlights. Award-winning Parisian interior designer Laura Gonzalez will act as the project architect to generate a design flair that shows “Paris fulfills New York”.
Printemps will be 54,365 square feet with two degrees and a 346 linear foot facade facing Broadway. The retailer is scheduled to open up in the spring of 2024.
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