Prince William and his wife, Kate Middleton, have announced an exciting partnership between their Earthshot Prize initiative and YouTube. The news was shared just days after King Charles’ coronation, and it involves producing co-branded campaigns, events, and collaborations over the next two years. The announcement was made on the official Twitter handle of the Earthshot Prize, which was followed by a retweet from Prince William and Kate Middleton.
The Earthshot Prize is a global environmental award that was launched in 2020 with a mission to discover solutions to the world’s most pressing environmental challenges. It aims to provide a platform for innovative thinkers and change-makers to find new ways to protect and restore our planet. The prize offers five awards of £1 million each, which will be given to five winners each year for the next 10 years.
The partnership with YouTube will help to inspire users to take action against climate change by sharing stories of urgent optimism from around the world. The aim is to build an engaged sustainability community that reaches younger and more international audiences. The partnership will also support the growth of The Earthshot Prize’s YouTube channel, which will be critical to its success as it builds towards its third annual Awards ceremony, to be hosted this November in Singapore for the first time.
The Announcement
On May 27, The Earthshot Prize shared the news of the partnership on its official Twitter handle. The announcement read:
“Exciting news: The Earthshot Prize has partnered with YouTube. We’ll be working with YouTube to produce content which inspires users to drive action against climate change with stories of urgent optimism from around the world. YouTube will support the growth of The Earthshot Prize’s YouTube channel, building an engaged sustainability community and helping the Prize reach younger and more international audiences who we know care passionately about this issue.”
The tweet was accompanied by a graphic that showed the logos of The Earthshot Prize and YouTube side by side. The tweet received over 12,000 likes, 2,500 retweets, and 500 comments, with many people expressing their excitement about the partnership.
The Impact of the Partnership
The partnership between The Earthshot Prize and YouTube has the potential to create significant impact in the fight against climate change. YouTube is one of the most popular social media platforms in the world, with over 2.2 billion monthly active users. By leveraging its reach, The Earthshot Prize can engage a wider audience and inspire more people to take action on climate change.
The partnership will also support the growth of The Earthshot Prize’s YouTube channel, which will help to build an engaged sustainability community. The channel will feature videos about the winning solutions and the progress of the finalists, as well as stories about environmental challenges and solutions from around the world. By sharing inspiring stories, The Earthshot Prize hopes to encourage people to take action in their own communities and make a positive impact on the planet.
The Future of The Earthshot Prize
Since its launch in 2020, The Earthshot Prize has received over 5,300 nominations from more than 200 countries. The nominations have been reviewed by a panel of experts who have shortlisted 15 finalists for each of the five categories. The winners will be announced at the annual Awards ceremony in November 2021.
The partnership with YouTube is a significant milestone in the journey of The Earthshot Prize. The prize aims to become a global movement that inspires people to take action on climate change and build a more sustainable future. By partnering with YouTube, The Earthshot Prize can reach a wider audience and engage more people in the fight against climate change.
In conclusion, the partnership between The Earthshot Prize and YouTube is an exciting development that has the potential to make a significant impact in the fight against climate change. The partnership will inspire people to take action on environmental challenges and build an engaged sustainability community. The Earthshot Prize hopes to continue to inspire more people to take action and build a more sustainable future for all.
