Prime Video celebrates the final season of “The Marvelous Mrs. Maisel” with “Maisel Tov” on Fifth Avenue

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Prime Video says goodbye to “The Marvelous Mrs. Maisel” recreating the 60s in New York

Prime Video roll out a pink carpet on Fifth Avenue, for the experience «Maisel Tov» a special action that celebrates the final season of the series The wonderful Mrs. Maisel, one of the most beloved content on the platform. Together with fans of the hit series, Prime Video celebrated the premiere of the fifth season in style on April 14, with a celebration in one of the most iconic places in New York City: Fifth Avenue.

The event is part of the campaign “Misel Tov”, which aims to pay tribute to this award-winning series, which has conquered millions of users of the streaming platform around the world. In addition, to celebrate this special action, Prime Video teamed up with well-known brands such as Pantone, Candier, the TWA Hotel, Betty Crocker o Tupperware to offer an unrepeatable experience.

Cat/Alina Productions thus covered some of the most iconic points of the city with a pink carpet, and signs indicating la «Marvelous Mile». A tour where cars vintagetaxis brandishedimpressive decorations and actors dressed in the 60s surprised fans of the series.

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Prime Video celebrates the final season of the series with a special action in New York

Jennifer Verdickdirector of consumer associations and events for Prime Video, told Adweekthat “Fifth Avenue is a world-recognized landmark in New York City, featuring iconic stops that served as film locations for The Wonderful Mrs. Maisel»assures.

The professional adds that this motivated them to think “What better way to celebrate the fifth and final season than to take fans to the place where all the magic happened, New York, and experience the series they know and love like never before.”

In short, the “Marvelous Mile” allowed fans of the series to tour New York City as Midge Maisel herself would do, through a mile of pink carpet that paid tribute to each of the seasons of the series, to say “Maisel Tov” out loud, as Verdick points out.

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The wonderful Mrs. Maisel says goodbye to the screens

The award-winning Prime Video series, which has conquered users of the platform since 2017, premiered its final season on April 14. The series places us in Manhattan, in the year 1958. Where the life of Miriam “Midge” Maisel, played by Rachel Brosnahantakes an unexpected turn.

After being abandoned by her husband, the protagonist of the series discovers that she has a talent for comedy. In this way, Midge will then change her comfortable existence on the Upper West Side to do monologues.