Wolfen/MZ. – Half an hour of prime broadcast time, according to ARD 1.79 million viewers and an audience rating of 9.7 percent: The region around Bitterfeld-Wolfen was able to enjoy an increase in media attention on Thursday evening. The news flagship Tagesthemen was broadcast live from the Industrial and Film Museum in Wolfen – with presenter Jessy Wellmer and guests such as the Prime Minister of Saxony-Anhalt Reiner Haseloff (CDU).
Saxony-Anhalt’s Prime Minister takes up the cause of the broadcast format and the Goitzsche region
He took a stand for the broadcast format and the Goitzsche region, “in which you could easily shoot a Rosamunde Pilcher film today.” But it’s about more. “I think it’s great that the daily topics are being broadcast today from the place that is really showing successful development in the East. Not only has industrial history taken place in Bitterfeld-Wolfen, but the new start has also been successful,” said the head of government.
“Tagesthemen”, ARD’s news flagship, broadcast live from the Industrial and Film Museum in Wolfen on Thursday. (Contribution: Anna Lena Giesert)
Is everything perfect? The positive stories from Bitterfeld-Wolfen were predominant in the format; problems such as the shortage of skilled workers were only briefly discussed. There is the laundry owner who lists customers as he drives past. Chemical park boss Patrice Heine praises the location, which now has an intact infrastructure. It’s about high-tech, lithium as the basis for battery production. And it’s about young people who find the region worth living in, get involved and want to stay here.
All sorts of technology was needed to produce the daily topics.
(Photo: Anna Lena Giesert)
In Muldestausee, the youth community council is coming into focus. The leisure facility with skate park is shown, for which the young people raised 100,000 euros in donations. It’s clearly also about attention. “We were only visible for a minute. But this is nationwide. “That’s important,” says Mayor Ferid Giebler (non-party), summing up the on-site broadcast, which certainly presented challenges for the presenter and production team.
But the effort is worth it, as Helge Fuhst, second editor-in-chief of ARD-aktuell, explains. “We go out, it gets noticed. The moderators are on site, meet people, talk to them, not just about them.” Bitterfeld-Wolfen and the Industrial and Film Museum would be an ideal place to demonstrate the change. Here the groundbreaking invention of color film, there the environmental pollution during the GDR era and the end of film production, finally the new beginning with well-known companies and 14,000 industrial jobs in Bitterfeld-Wolfen alone.
“Bitterfeld is usually still associated with the image of the dirtiest place in Europe”
“It is important that we show this, because for the generation affected, success did not immediately bring about a change in mood in terms of self-confidence and pride. “Everyone lives from how others see them and Bitterfeld is usually still associated with the image of the dirtiest place in Europe,” reminds Prime Minister Haseloff, while Jessy Wellmer includes the museum itself in the program: watering machines from 1936 and the last bale of chemical fiber are shown.
Museum director Sven Dingebacher is pleased about this. “This is an opportunity to make the museum better known. And it is also an appreciation of our museum work.”
2023-11-11 16:04:55
#million #viewers #Tagesthemen #reported #live #BitterfeldWolfen
