“Primark is a clothing chain very popular in Europe, among others due to the low prices of the clothes it sells. In the store, I could hardly find products more expensive than PLN 100. This category included a jacket for PLN 110 and jackets for PLN 175. The remaining products seldom came close to this limit. You can buy a T-shirt for just PLN 13, the cheapest men’s perfumes cost the same. Shoes cost about PLN 40, but you can have sneakers for PLN 24. Pants oscillate around PLN 50. The five-pack of the cheapest socks costs PLN 11 “- wrote Kacper Kolibabski, journalist of Next.gazeta.pl in his report from Primark in Warsaw. You can read it HERE.
Prices in Poland higher than in other countries
As you can see, prices in Polish Primark are not too high. However, this does not change the fact that it is still more expensive on the Vistula than in Western European countries. “In Berlin or London, you can buy a regular T-shirt for 1 euro or pound“- customers complained on internet forums.” In the Polish Primark, the cheapest t-shirt costs PLN 17, which is slightly four times more “- we read in Wirtualna Polska.
Also read: Today the opening of the first Primark in Poland. We saw what it looks like [ZDJĘCIA]
As WP journalists note, on the British Primark website, a men’s denim shirt is priced at £ 10. In Poland, however, for 55 zlotys, so on Thursday course over six zlotys more.
Why is Primark so cheap?
In the fast fashion category, Primark has little competition outside of bazaars and markets. Such low prices are achieved by thanks to mass orders. Annually, she sells 27 million packs of socks (135 million pairs) only in women’s departments. Costs are also lowered by well-organized logistics, and the products are packed so as to “not carry air”. Primark sells only in stationary stores, although there are signals that it may also enter online trade.
Primark Statement
In response to our publication, we received a statement from the Primark Press Office. We publish them in full below.
“At Primark, we offer amazing fashion at amazing prices and are proud to be able to offer the best value for all our products in every market where we operate.”
Customers in Poland will find in our new store in Galeria Młociny the same products as in Great Britain, Germany or any other market where we are present. In our store, we offer the latest trends in women’s, men’s and children’s fashion collections, including footwear and accessories, as well as underwear and home furnishings. Customers can also purchase the Primark range made of ecological, recycled and organic materials.
Our women’s and men’s t-shirts are available from PLN 7.00, while children’s t-shirts are available from PLN 5.50. Primark can confirm that all products offered in our Warsaw store are new and have not been transferred from stores operating in other markets “- we read.
