The target of 600 products is being approached by the list of reduced prices on the supermarket shelves with percentages from 5% to 24%.
So far based on the updated list released by the Ministry of Development, the products amount to 523 and the initiative seems to have developed a momentum, as the competent services of the Ministry of Development are informed daily of new codes being added.
It is recalled that the previous list of product codes that had joined the price reduction initiative included 362 product codes and the reductions ranged from 5% to 24%.
Market sources estimate that the number of codes will soon exceed the target of 600 products.
It is noted that the Minister of Development, Takis Theodorikakos, in a recent meeting he had with representatives of the Union of Greek Supermarkets, recommended an intensification of efforts on the part of organized retail, so that the new initiative of the Ministry of Development for price reductions on the shelves, with the aim of inhibiting accuracy.
That is, the minister asked the representatives of the supermarkets to extend the target for price reductions to more than 600 codes, to extend the duration of the initiative, as well as to place special markings on the shelves with the aim of facilitating consumers.
The general manager of the Union of Supermarkets of Greece, Apostolos Petalas, has stated that “…our goal is to have significant price reductions in much more than 600 codes and for a longer period of time. Two months is the minimum time limit that was set from the beginning during our discussions on the new initiative.”
The updated list
The offers are in order
In the meantime, it is recalled that offers and misleading advertisements are under the microscope of the Ministry of Development, as the political leadership seeks to add the “weapon” of transparency to its quiver against accuracy.
With the problem of punctuality now “resting” more on services (focus, plane tickets, insurance premiums, rents, tutoring, hairdressers, etc.) than on food and daily necessities whose prices are even marginally falling, but clearly remain at high levels compared to 2021, the distortions and misleading consumers in terms of offers and promotions, which ultimately bring hidden price increases, has been targeted by the Ministry of Development.
Although the Code of Conduct on the correct way to communicate any price reduction announcement (discounts, offers, promotions or other related practices) has already entered into force (September 3, 2024), in practice it will be implemented from 2025, in order for chains supermarkets and suppliers to adapt accordingly and above all to sell as many products as are currently available under promotion based on what was in force until now without, however, causing financial damage to organized retail and industry.
What changes?
Among the changes that consumers will see from 2025 on the supermarket shelves will firstly be fewer and therefore “stronger” offers.
Secondly, the frequency of offers will be limited. As the management of the incredible volume of various offers will be rationalized and therefore lead to cost savings, both for suppliers and retailers, it is believed that this difference will be passed on to prices. Although this assessment is judged solely by the competition.
According to press information, for the offers, the two main discussion scenarios are to prohibit combined offers for the same product, i.e. not to apply the 1+1 gift and 50% at the same time, or in the case that for the same product simultaneous offers, these must be of the same range.
Source: ot.gr
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