Priced at Rp. 90 million, the Sony Alpha 1 is equipped with a 50 MP sensor

AKURAT.CO, Sony Indonesia officially launched their latest flagship camera, Alpha 1, which is claimed to have a variety of advanced technologies and features that can support the creativity of photographers and videographers from various genres. Especially for those who are in the portrait photography and birding genres.

“We always listen to input from customers and continue to innovate to bring the best imaging products to photography and videography lovers,” said President Director of PT Sony Indonesia, Kazuteru Makiyama, during a virtual launch, Friday (26/03/2021).

This camera, which is priced at almost Rp. 92 million, has various capabilities and operations that are claimed to be easy and reliable, equipped with the latest full-frame Exmor RS CMOS image sensor with 50.1 megapixels made with integral memory.

This image sensor is paired with the upgraded BIONZ XR image processing engine with eight times more processing power. Enables continuous 50.1-megapixel shooting at 30fps without blackout with up to 120 AF / AE calculation per second.

It also allows the camera to produce a wide dynamic range of 15+ stops for video and 15 stops for stills.

The Alpha 1 camera is also claimed to have capable autofocus capabilities. This camera can ensure unfailing accuracy and focus in environments where it is difficult to focus thanks to the 759 phase detection points in the high-density focal plane phase-detection AF system that covers approximately 92 percent of the image area.

Then, thanks to the powerful BIONZ XR image processing engine, Sony’s Real-time Eye AF can improve detection performance by 30 percent over the previous system.

Apart from having Real-time Eye AF for humans and animals, Alpha 1 also provides Real-time Eye AF for birds. This ability is the first in the Alpha series.

This new camera is also equipped with an electronic shutter that offers silent anti-flicker continuous shooting, without mechanical noise and vibration.

In addition, the Alpha 1 Camera also allows electronic shutter flash synchronization of up to 1/200 second. The Alpha 1 camera can also more easily capture dynamic motion thanks to the world’s fastest mechanical shutter flash with up to 1/400 second synchronization.

The Alpha 1 camera will be present in Indonesia in May 2021 at a price of IDR 91,999,000. Pre-orders for Alpha 1 cameras can be made from March 26-April 25, 2021.

Purchases during the pre-order period will get a special package worth IDR 6,000,000 in the form of a VG-C4EM vertical grip. In addition, there will be a purchase with purchase package with a cashback of up to IDR 3,000,000 for the purchase of certain lenses and accessories, namely the SEL200600G lens, SEL100400GM, and the NP-FZ100 battery.[]

–