Price War, Consumer | Kiwis start a price war on Christmas products

Recently written The online newspaper that the price war on Christmas products was long overdue.

However, there was one product that stood out: large chocolate bars from Freia and Nidar, which had received a significant price cut.

Both Kiwi, Rema 1000 and Extra now sell 200 grams for 19.90. Rema 1000 specifies that the chocolate campaign lasts until December 25th.

But now the Kiwi discount chain is braving the competition.

– Now Christmas is approaching and Kiwi is seriously preparing the price reductions on Christmas products, says Kristine Aakvaag Arvin, communication manager of Kiwi.

See the full overview of the items listed below in the case

Cheap sale at Christmas dinner

From Monday, Kiwi will reduce the prices of a number of Gilde-branded products. Both Gilde’s medister pies, Christmas sausage, pork chops and jam get a real cut.

• Medister cakes are NOK 30 cheaper per pack.
• Stick meat costs NOK 60 less per pack.
• The pickles (both whole and half) were cut by 40 NOK.

In general, the selection in Kiwi’s price cuts is varied, and the price cuts are on everything from Hennig-Olsen ice cream, rice porridge, clementines, almond potatoes and smoked salmon.

The offer prices are a combination of discounts on own brands, such as First Price products such as clementines, bacon lutefisk and Christmas soda, to well-known brands such as Gilde, Nora, Stranda and Prior.

Here you can check how much classic Christmas items have dropped in price:

Step up price competition around Christmas

Traditionally, price competition between Kiwi, Rema 1000 and Extra intensifies around Christmas Eve. This means that the price of goods will fall even more than at present.

Experience shows that when one of the discount chains lowers its prices, the others follow suit. This means that Rema 1000 and Extra will reduce their prices accordingly.

Chain director Daniel Kyrre Pedersen in Extra recently said that competition is tough for holiday shopping.

– We keep an eye on our closest competitors to ensure that holiday shopping is the cheapest with us, she said. Similar statements can also be found on Rema 1000.

Price tests and random samples show that for customers, there is little that distinguishes lower-priced chains from one another. But in the run-up to the Christmas season, there may be price differences in short windows before players find out that the competitor has undercut their prices.

When it comes to supermarkets the differences are much greater, and here it is important to keep an eye on them the newspaper offer both at Menu, Spar og Obs and Coop Mega. Note that Meny has all its prices online, at meny.no. If you have any doubts about whether the offer is valid, you can check the price at oda.com, the low-priced online chain.