Present time – TV Programm TV5
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“On running” is the Swiss success story of the last decade: a Zurich sneaker company with very recognizable soles which has teamed up with the biggest Swiss star, Roger Federer. In this dazzling trajectory, the brand has continued to focus on surprising marketing. And here is his latest invention: a running shoe sold by subscription and which is billed as the first fully recyclable and circular. But is this really the case? We investigated and it turns out that this shoe is not that green and that ethical questions arise around its manufacture.
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