After a very complex period where the drought was the main concern of the entire Argentine countryside, today the situation has changed and the agricultural producer is preparing to protect his investment for the Fine Campaign that has just begun.
For the 2023/2024 cycle, which is expected to be a Niño year, the occurrence of storms and precipitation will be more frequent and promise to be strong starting in September. Faced with this scenario, the agricultural producer seeks to protect their crops in advance, which was reflected in an increase in inquiries and budgets in insurance companies to face the campaign with the best conditions.
Fine campaign: anticipate risks
“We are observing that this year the producer has a greater perception of risk due to what happened last year with the late frosts in wheat and barley. In the previous campaign they suffered a lot, that is why they request quotes for the three main climatic risks such as hail, fire and late frosts”, explains Sebastián Ferrari, commercial manager of Agricultural and Forestry Risks of La Segunda Seguros.
At the same time, he adds that for late frosts in La Segunda Seguros there is a market differential since “we can sell the coverage with a special franchise, which the producers already know about, which acts on the insured area, with a 20% deductible on the insured sum of the damaged area”.
On the other hand, there are some specific areas of Argentina where wind coverage is also being priced to a large extent, especially in the south of the province of Buenos Aires, where this factor is important. For these cases, the portfolio adds one more coverage against four well-defined risks: hail, fire, frost and wind.
In addition, La Segunda Seguros offers the producer commercial benefits for those who contract both campaigns simultaneously. In the case of contracting the complete production cycle, fine and coarse cultivation that are carried out in the same batch, the producer agrees to an additional discount on insurance.
Growth projected for 2023
La Segunda Seguros has a network of 2,350 agencies distributed throughout the country from where they serve and advise agricultural producers, responding to their policy of closeness with clients in each location. They also have more than 40 agronomists who provide a professional and personalized service. For this year, they continue to project the growth of this network in the points of Argentina where the demand for this type of coverage grows.
Being a leading company in agriculture, in the previous campaign they insured 750,000 hectares in the country in fine harvest and for the next, due to the expectations and the great volume of demand that is evident, it is projected to reach one million hectares insured.
2023-07-07 12:00:07
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