“The tours have been stopped due to government measures and we were looking for a quick solution to get the unique lager from the cellars to the people,” said Václav Berka, the emeritus chief brewer of Plzeňský Prazdroj.
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“That’s why we decided to roll it into liter cans and offer it to the people of Pilsen in a limited edition with delivery to the door,” he added.
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Intended for immediate consumption
Beer previously reserved only for visitors and especially brewers, who can compare whether Pilsner lager matured in cellars by the traditional method is really the same as a product from modern cylindrical-conical tanks, can now be ordered on the brewery’s website.
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“Beer is intended for immediate consumption. It is unfiltered and unpasteurized, so we recommend drinking it best on the day of purchase, “Berka pointed out.
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Delivery works only in Pilsen and will be helped by people from the company who are not fully occupied in connection with the coronavirus crisis. “They applied for this job themselves,” Berka said.
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Already in the spring of the first wave of the epidemic, the brewery set up an internal labor exchange. “This was used by employees of less busy departments, such as event managers or visitors’ guides, who, upon agreement, temporarily changed their place of work and assisted, for example, in a warehouse or in providing protective equipment. And in the autumn, due to the circumstances, we reopened the stock exchange, “added Berka.
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