The terms PR and marketing are often used synonymously, although the respective areas of responsibility differ. In companies, however, both departments are often combined and work hand in hand.
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PR & Marketing – that’s how they differ
Although PR (public relations) and marketing work hand in hand and cannot act separately in successful companies, they still differ in a few points.
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- PR & marketing influence each other and thus equally the success or failure of a company.
- Marketing basically wants to successfully advertise a company’s products and then sell them.
- PR on the other hand, is responsible for the reputation of the company and should ensure a positive overall image of a company.
- Especially in the increasingly digital world, working with social media and possibly influencers affects both departments. In this way, advertising campaigns can be carried out and a positive image of the company itself can be projected.
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That’s what PR means
Public relations means the public relations work of a company and thus the associated communication between the company and the public, i.e. the potential customers.
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- The public relations of a company refers to Target groups and should achieve this through strategic communication.
- The possible target groups of PR are not only customers but also employees or journalists. Thus, PR can also be divided into internal and external communication. One also speaks of corporate communication.
- Internal communication is intended to provide information and also to stabilize, so that a harmonious working atmosphere is created and maintained. Personnel changes or product launches are examples of this, but this also includes crisis communication in the event of any internal or external failures.
- External communication, which depending on the company is mostly aimed at the general public, aims to create positive relationships between the company and customers. In most cases, transparency is intended to create sympathy and understanding.
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That’s what marketing means
Marketing refers to the department of a company that is responsible for marketing.
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- The goal of the marketing department is to advertise products or services in such a way that as many customers as possible are won.
- Marketing is at the forefront Analysis of the target group, as well as the observation of the (buying) behavior of these. After the evaluation, advertising campaigns can be created that are directly tailored to the needs of the end user.
- Marketing also includes newsletters and final evaluations of the successes achieved, measured by numbers and statistics.
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