Logistics company PPL introduces a new back-labeling service with pre-printed data with an address for returning goods, it is intended to simplify the return process and communication with e-shops.
The owners of the e-shop have the choice whether to offer the service to the recipients of the goods as part of the service free of charge or whether to charge for it. The customer can have the package picked up by the PPL driver or hand it in at the carrier’s parcel shop.
“So far, we have returned goods only with selected e-shops, without a single solution. We now give this option to all our online stores. In our web application, merchants can choose to print a return label, which they then insert into the package to be sent. If the customer is not satisfied with the goods, all he has to do is stick the label on the same package and hand it in at one of our 2,000 delivery points – PPL Parcelshops, ”he describes the return process. Milan Loidl, marketing manager of PPL CZ.
The reason for introducing the new service is the rapidly growing number of returns. According to the latest public survey conducted for PPL by the Nielsen Admosphere agency in January this year, 39% of Czechs will send a package back to sellers. At the same time, 25% of shoppers use the sending of packages to return non-compliant goods, and every seventh buyer (14%) handles their exchange.
According to PPL, from the current data of cooperating e-shops, with which the company introduced return shipping, the returned goods grew by tens to hundreds of percent year-on-year. Demographically, women, people with a university degree and residents of small and medium-sized towns return goods more often. On the contrary, the youngest age group and the people in the villages send things back less often.
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