Ukrainian singer Potap (Aleksey Potapenko) in an interview published on the publication’s website Viva! On August 4, he commented on the decision of his ex-wife Irina Gorova to change the name of the production company they founded, Mozgi Entertainment.
“Now the Mozgi Group has become a public company. This was the evolutionary process that everyone in the company has been waiting for for a long time. These changes were expected. The war just accelerated the moment when the Mozgi Group turned from a closed corporate type into a public company, changed the name and rebranded,” Potap said, “I remained a shareholder of this company and this is also my business.”
According to the artist, the administration of the company is not something he spends his time on.
“I have a different scale of looking at business and its tasks. This world and the technological process are developing at a breakneck pace and speed, and this is the pace that I try to keep,” he said.
Commenting on the relationship with his ex-wife, he called them “business”.
Context:
Gorovaya created the company Mozgi Group, which included Mozgi Entertainment, together with her husband, Ukrainian rapper Potap (Aleksey Potapenko) at that time. In 2014 they divorced.
After the full-scale invasion of the Russian Federation into Ukraine, Gorovaya announced that the letter Z in the company’s name would be replaced by “z”.
In the summer of 2022, it became known that Ukrainian artists Michelle Andrade and Pozitiv (Aleksey Zavgorodniy) are no longer the production projects of the company, which is part of the Mozgi Group.
In November 2022, Gorovaya announced that Potap had stepped back from managing the company. In the summer of 2023, she announced that the company is now called Pomitni. “The Mozgi Entertainment brand worked. It gave us a huge amount of experience, artists, victories. But it has exhausted itself,” she said then. “The world around us has changed a lot: contexts, focuses, worldview have changed. We all have changed a lot. Therefore, move forward impossible with the old messages.”
