Wishing to highlight talent from New Aquitaine to create its new campaign poster, this emblematic event of the South-West is launching its poster competition to bring the 2024 edition to life.
Calling all creatives in the region to participate in this major communication competition. Selection, public vote and verdict on January 17, 2024!
Participate and let your creativity shine!
For the 2023 edition, it is the Bordeaux artist Jofo who captured the unique and “Made in South West” spirit of the Bordeaux Fair with a vibrant and colorful work creating an emotional connection with his regional audience. For its 2024 communication campaign, the Fair chooses to invite all neo-Aquitaine talents, passionate about illustration, graphic design, etc., for a new creative and artistic challenge with the launch of a major poster competition.
Aymeric Peneau Manager of General Public Events
This new initiative is naturally part of the Bordeaux Fair’s mission to promote the regional talents of our territory. Just like in 2023 when we entrusted the creation of our campaign to the Bordeaux artist Jofo, we wanted to celebrate regional creation and those who dedicate themselves to it and unite creative energies. This competition is a great opportunity for still unknown talents to highlight their work with the largest popular and historical event in New Aquitaine as a springboard. This new competition will also be an opportunity to highlight their unique vision of the festive spirit of the Fair.
Your mission, if you accept it…
If you want to leave your creative mark on the next edition of the Bordeaux Fair, take this opportunity:
- imagine the new official campaign poster for the 2024 Fair: a poster that illustrates the excitement, authenticity, pleasure, dynamism… all the nuances of this commercial and festive event
- also present your concept for the Salon de l’Agriculture Nouvelle-Aquitaine, a festive and friendly hub for the regional agricultural world which comes especially to meet the general public from May 18 to 26.
Already think like the winner ! your poster will become the face of the Fair, broadcast on all communication media. Download the participation file and rules of the game online here.
Submission of applications before January 3, 2024 at the address This email address is protected from spambots. You must enable JavaScript to view it..
High visibility for the winner
The 10 best selected proposals will be submitted to public votes and the 3 posters having received the greatest number of votes will then be presented to the final jury composed of members of the Bordeaux Fair team and communication experts for a final vote.The key to the competition: the winner will receive a grant of €5,000 excluding tax for the creation of the official poster and its variation for the Salon de l’Agriculture.
The lucky winner will then see their poster deployed in the Bordeaux metropolis and New Aquitaine as part of a large-scale multimedia campaign (posters, press, digital, postal campaigns, emailings, etc.) and integrating a presence in the partner media.
The finalists (2nd and 3rd position) will be awarded a reward of €500 excluding tax each and the 7 selected who are not selected will receive a reward of €200 excluding tax each for their contribution.
- Submission of applications: from November 27, 2023 to January 2, 2024 online:
- Selections: January 3, 2024 (10 posters selected)
- Public vote: January 4 to 14, 2024
- Then deliberation of the jury (3 posters having received the greatest number of votes) and official revelation of the winner on January 17
The Bordeaux Fair in a few words
An unmissable general public event in Bordeaux, welcoming more than 190,000 people over 9 days each year, the Fair is committed to building ever more successful editions and, to do so, dares to introduce some new products to challenge itself.
What is the Fair?
The Bordeaux Fair is an event anchored in Bordeaux heritage. It was created more than 100 years ago on the Place des Quinconces in Bordeaux and was exported in 1969 to the exhibition center built for the occasion.
Last year, it celebrated its 100th edition. There were only 2 periods when the Bordeaux Fair did not take place: during the war and the COVID year.
The context
Formerly very commercial and commercial, the Fair has experienced the rise of e-commerce, increased competition from brands combined with a change in consumption habits, and the months of COVID have accelerated the need for this event… to stand reinvent!
Its values of authenticity, pleasure and pleasure are felt and transmitted with each visit. We come to the Fair with family, with friends, to stroll, have fun, buy and leave with a souvenir.
As an organizer, the ambition that drives us? Promote all the talents of the neo-Aquitaine territory. The Nouvelle-Aquitaine region, “our” region, is beautiful, powerful, identity-rich, wild, friendly, festive… and the Fair must celebrate all these characteristics of the “South-West art of living”.
2023-12-09 07:43:48
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