The first (re) printed edition of the famous Postalmarket mail order catalog will be dedicated to the rebirth and to Made in Italy, which will be on newsstands this autumn at the same time as its dedicated e-commerce. For the protagonist of the cover, the advances on Diletta Leotta, which will follow up on the tradition of the historic magazine. Over the years, iconic faces have appeared on the cover: from Ornella Muti to Romina Power, from Carla Bruni, to Cindy Crawford and Claudia Schiffer. If the cover maintains a bridge with the past, the internal pages are totally renewed with the addition of augmented reality technology, thanks to a special app that the No-Gravity startup is planning.
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The idea of 1959
Born in 1959from an idea of the Milanese entrepreneur Anna Bonomi Bolchini, Postalmarket had great success from the 1960s to the early 2000s. After reaching its peak, at the end of the 1980s the Postalmarket model went into crisis and then closed its flying with the final liquidation of Bernardi in 2015 which had incorporated it. In September 2018, Stefano Bortolussi (current CEO of Postlmarket), through a financial transaction, definitively acquired the Postalmarket brand and the e-commerce domains, transferring them to Postalmarket Revolution which thus became the sole owner. The following year Bortolussi met the founders of Projectmoon, a Veneto IT group, at the head of the Storeden e-commerce platform, which joined the company and then founded the new Postalmarket together.
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The new life
The new Postalmarket
at the same time it will have an e-commerce, managed by the Venetian tech company Storeden, which will go beyond the 368 Carthage pages within which there will be thousands of products selected from over 150 brands of Italian companies. For aficionados of the ancient catalog it was decided to launch aadvance offer with the possibility of pre-ordering a hard copy to receive at home without shipping costs at a cost of 6.9 euros (instead of 9.9 euros, price on newsstands) together with a 10 euro voucher to be used for the first purchase. By pre-ordering, therefore, you ensure a copy, you do not pay the shipping costs and you can take advantage of the voucher for the first purchase. We have decided to retrace the promotion that animated the catalog a few decades ago, according to the company. Those who bought the catalog were given back the full value at the first purchase: we wanted to do something more for our loyalists, for the first time we will return a higher price to those who pre-order the catalog.
The new catalog will have a more magazine style with a new graphic project – explains Bortolussi -. It will be divided into six product categories but will also be rich in journalistic content. Fingers crossed, therefore, for the launch of the “distant relative of Amazon” which has the mission of pushing companies in our territory – adds Bortolussi -. We will try to broaden the target in the future. The target? Reach even those in their thirties.
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