Portuguese Superstar Ronaldo Tops Instagram’s Rich List with £1.87 Million per Ad

With £1.87 million per ad, the Portuguese sells like no other human being on the photo social network.

The Portuguese superstar promotes big brandsThe Argentine icon is in the top 3He is accompanied on the list by socialites and stars of music and cinema

WHAT HAPPENED? The five-time Ballon d’Or winner promotes sports site LiveScore, wellness brand Therabody and cryptocurrency Binance on his social media account, which boasts 597 million followers. His mass appeal has allowed the 38-year-old, who was third on Instagram’s rich list in 2019, to jump to the top of another notable ranking.

THE COMPLETE PICTURE: Jenner, who has 397 followers, is just behind Ronaldo with £1.47m per post, as she promotes a number of brands, including her own cosmetics brand and luxury fashion label Jean Paul Gaultier. Messi, who is in the US with Inter Miami, ranks third as the Argentine earns £1.38m for each of his promoted posts.

AND WHAT ELSE: The list, which has been compiled by HopperHQ, analyzes data related to average engagement, how often individuals post, industry variables, and the number of followers each has. Selena Gomez (£1.35m) follows Messi in fourth place, with movie star Dwayne ‘The Rock’ Johnson (£1.33m) rounding out the top five.