From 2025, the Portuguese national football team will be equipped with Puma. The new partnership brings to an end over 25 years of collaboration with Nike.
>> Cougar has signed a long-term partnership with the Portuguese Football Federation (FPF) and will provide equipment for the Portuguese national teams from 2025. This includes jerseys, training equipment and sportswear for the men’s teams , women and youth. Among the players who will be wearing Puma in the future are Christian Ronaldo, Bernardo Silva and Bruno Fernandes.
“Signing a high-quality national team has been one of our priorities in football and I am delighted to welcome such a popular team as Portugal to the Puma family,” he said. . Furniture FriendsCEO of Puma.
The partnership ends Portugal’s long-standing collaboration with Nike, which began in 1997. Under the US brand, the Portuguese men reached the final of the European Championship in 2004 and won the of Europe in 2016. Cristiano Ronaldo, who has been a Nike athlete since 2003 and has a lifetime contract with the company, was a key part of the collaboration.
The FPF and Nike last extended their partnership in 2016, reportedly worth 24 million euros. A new chapter is now opening with Puma. President of FPF Fernando Gomes We explained: “We chose Puma because the company tries to be close to fans and tells the unique story of each team it works with. We look forward to working with Puma to develop an exciting product range that will appeal to our huge fan base around the world.”
Portugal joins other national teams such as Italy, Serbia and Austria, who are also equipped by Puma. The German company is also emphasizing its previous association with Portuguese football by collaborating with the legend Eusébio, whose nickname “The King” once inspired the PUMA KING.
Puma will reveal the new products and creative direction for the partnership in early 2025.
2024-12-01 18:04:00
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