The once successful German luxury sports car maker is slipping this year, but there is an explanation for that.
In the first nine months of 2024, Porsche sold 226,026 vehicles – 16,500 less than in the same period last year. This is a reduction of seven percent, which the manufacturer explains, among other things, by the model change in four of the six rows, which caused limited access to customers, without rejecting the changes in the Chinese market, which had a significant impact on this year’s results. .
In Germany, Porsche car sales increased by eight percent to 26,838 new registrations in the first three quarters, while in North America it fell by five percent, with a sharp drop of 29 percent in China, where has sold 43,280 cars this year. A slight increase was seen in European markets, as well as overseas and international growth markets.
The best selling Porsche model was the Cayenne with 77,686 units, sales up 21 percent. The 911 and 718 series also “did” better in the first months than the previous year, while sales of other model series fell sharply due to upcoming model changes.
The Taycan, known as the flagship of Porsche, had to accept the most painful reality – only 14,042 copies of the electric supercar were sold worldwide this year, which means a drop of 50 percent.
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2024-10-13 01:35:00
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