“Porsche” the digital structural unit “Porsche Digital GmbH” is expanding its activities in cooperation with “Porsche Ventures”. Israel in the tech city of Tel Aviv. The company is increasing its investments to pay attention to cyber security and also plans to integrate the team with highly qualified experts, the company informed.
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“Porsche Digital” has been operating in Israel since 2018. The company’s core business is to identify new digital business models and invest in financial technology startups. This is how these innovative technologies find their way into the research and development phases of Porsche AG’s production as well as into other business areas.
Tel Aviv is one of the most exciting technology hubs in the world, especially in the areas of smart mobility, artificial intelligence, big data and cyber security. Porsche Digital Tel Aviv is a major player in the local technology market due to its investments and innovations.
“We believe in Tel Aviv as a center of innovation. Revolutionary ideas and technologies are born here, exactly in the areas where we want to develop,” says Lutz Meschke, Chairman of the Board of Management of Porsche and Board Member responsible for Finance and IT.
Meschke believes that “Porsche Digital” in Tel Aviv invests in those digital technologies that can be integrated into Porsche’s IT environment in the long term and transferred to digital business models. “This is also demonstrated by our recent investments in the cybersecurity company ‘Valence Security’, Meške points out.
“Porsche Ventures” invests in innovation
“Porsche Ventures” is the venture capital unit of “Porsche AG” and its offices are located not only in Tel Aviv, but also in Stuttgart, Berlin, Palo Alto and Shanghai. Invests in innovative technologies and business models around the world.
For example, in 2019, Porsche bought a minority stake in the Israeli company TriEye, which focuses on sensor technology for shortwave infrared signals. This technology is important for the operation of many assistance systems, as well as for autonomous driving functions, which can increase the efficiency of the system.
“Our goal is to bring digital products to market quickly and to develop technical innovations with added value for our customers. That’s why we invest in specialist partners worldwide who offer the right expertise,” says Michael Steiner, Head of Development at Porsche.
“Porsche Digital” – a partner of start-ups and IT specialists
Around 350 experts work for Porsche Digital worldwide. They create new digital business models for Porsche and other companies.
Strategic investments by Porsche Ventures help shorten the time-to-market of new products and services. The company also integrates the digital ecosystem of Porsche AG with revolutionary technologies and external perspectives. This is how they support the digital transformation of Porsche.
“Porsche Digital is a strong partner for start-ups from all over the world. In Tel Aviv, we have been successfully cooperating with various market players for several years and will continue to expand our portfolio in the future,” says Matthias Ulbrich, CEO of Porsche Digital GmbH.
