“Porsche brings holographic models to life in Zurich to celebrate 75th anniversary”

Porsche is celebrating its 75th anniversary this year. PHD Switzerland (Omnicom Media Group Switzerland) develops communication measures for its customer across various touchpoints throughout the year.

To underline the dynamic, modern and innovative character of the brand, PHD and the sports car manufacturer, in cooperation with Disturbed Media Group, brought Porsche models to life as holograms. In the middle of the city of Zurich, according to a statement. These models can be seen at Zurich main station until April 29th.

With holographic technology in Ultra HD 8K image quality, it is possible to immerse yourself in the world of Porsche and literally experience the pioneering spirit. In addition, the experience offers the direct opportunity to interact with the brand via a QR code.

Responsible at Porsche Switzerland: Benjamin Bieber, Nathalie Busslinger; responsible at PHD Switzerland (media agency): Judit Hunyadi; responsible at Disturbed Media Group (technology): Jake H. Cass. (pd/cbe)