International Center / General Report
▲Pornhub announced the “Hot Search Keywords of the Year” in 2022. (Image / Summary from pornhub insights)
International pornography site “Pornhub” analyzed billions of searches and views worldwide and released a 2022 review report. “hentai” (abnormal) ranked first in global search volume this year. The word is translated from Japan and generally refers to erotic content in the style of Japanese anime; “Milf”, “lesbian” (lesbians) and “pinay” (Filipino women).
Pornhub, run by a private company “MindGeek”, is one of the most visited websites in the world and launched a year under review since 2014. Searches for “African women” and “massage” both decreased this year, replaced by “big asses,” “threesomes,” and “Latinas,” according to this year’s analysis; other searches will ramp up in 2022, including “oral sex,” “role-playing,” and “transgender.”
▲ The United States is the country with the highest number of daily visits. (Image / Summary from pornhub insights)
Again this year, the US was reported as the country with the most daily visits to Pornhub, followed by the UK; the top 20 countries account for 79.3% of Pornhub’s daily traffic, typically with the highest visits on Sunday evenings and Fridays. lower. Including Japan, South Korea, China, Taiwan, and even the entire Southeast Asian region, the most viewed category is “Japanese pornography”.
▲ Japan, Pornhub, annual hot searches, keywords (picture / shot from pornhub insights)
Pornhub said top searches are often influenced by pop culture and other global events, with “many terms defining 2022 not only on Pornhub but in the mainstream media as well.” According to the New York Post, Americans are facing domestic problems such as rising inflation and political polarization: “Citizens are under enormous pressure and seem to be turning to adult entertainment to forget their daily difficulties.”
