The content of the campaign that the Pontevedra City Council will take Fitur was advanced this morning in the Press Room of the Principal Theater in an appearance that included the interventions of the Councilor for Tourism, Yoya White, and the artist Pablo Mendez, who appeared accompanied by one of his fauns.
The promotional video will be officially presented at Features in an act that will take place on Friday, May 21 at 10:30 a.m. and will be conducted by Blanco herself, the deputy mayor and councilor for Sports, Tino Fernandez, and the writer Manel Loureiro. As the socialist mayor stressed, “the policies to boost the tourism sector, one of the most affected by the pandemic, are this year more vital than ever to achieve the economic reactivation of the city as a whole ”.
The councilor assured that “the main objective of this powerful campaign is to publicize the charms of the ancient, proud and cosmopolitan capital of the Low rivers, from a city full of art, vitality, nature, gastronomy, sports, commerce …
The spectacular promotional video ‘The return of extraordinary beings’, made by Fernando Portela and starring the fantasy characters of Pablo Mèndez Performances, and the book of destiny ‘Pontevedra by heart‘, on which renowned photographers, journalists, writers and athletes of our city have stamped their signature, are part of the multimedia campaign with which Tourism of Pontevedra will disembark at the Fitur International Tourism Fair 2021, to be held in the Ifema of Madrid between May 19 and 23.
Among the promotional actions aimed at positioning Pontevedra As a tourist destination, it also includes a container full of surprises, merchandising and motivational gifts called Caixa Branca, a virtual urban game that will allow investigating in the municipality and various promotional material such as T-shirts, USBs and badges.
–
