Pond’s, a leading skincare brand from Unilever, joins forces with Shopee, the leader in e-commerce platforms in Southeast Asia and Taiwan. Launching ‘Smarter Skincare Just For You’ regional campaign, a combination of Pond’s groundbreaking Skin Advisor Live (SAL) artificial intelligence chatbot technology.
First time on Shopee This collaboration will enable Ponds and Shopee to respond to their needs. And effectively creating deep interactions with digital consumers across the region This is because e-commerce has become an important channel to grow the business today. Which in Thailand The e-commerce channel generated more than twice the growth of Unilever’s skincare products compared to the same period last year.
The exclusivity of this campaign It lies at the blend of cutting-edge artificial intelligence technology from Pond’s. Together with Shopee’s collaboration tools To provide a new and innovative online shopping experience And specific, SAL will help analyze the skin of each user. To provide users with a deeper understanding and to choose the skincare products that meet the needs of their skin exactly Also comfortable Can be easily done from home, fully meet the beauty needs for consumers No problem in choosing the right skin care products for yourself. From the many options available online
The campaign will be held in four countries across Southeast Asia: Indonesia, the Philippines, Thailand and Vietnam starting in December.
The ‘Smarter Skincare Just For You’ campaign was held. It opens up a convenient and seamless shopping experience on the Shopee app. Users can access Pond’s product pages on Shopee Mall to test out SAL technology and learn more about skin conditions and products to suit their needs. Before you decide to buy easily, just one click.
By taking advantage of Shopee’s online marketing tools and engine features, we can be confident that this campaign will deliver the essence of beauty in a consistent and direct way to consumers. Through thought influencers (KOLs) social media Including video brands By which these easy-to-understand content will resolve the mistaken beliefs And build knowledge and understanding Along with sharing useful beauty tips So that users can better understand their skin Through chat with SAL
“We firmly believe that this collaboration with the most exclusive Shopee. It will help build a strong online brand identity. And helped drive Pond’s growth in the region. We believe that the beauty of the future world is the integration of technology. Consumers are also more picky in choosing a product, ”Rohit said.
Between 22-24 December 2020, the ‘Smarter Skincare Just For You’ campaign will feature special deals and promotions such as
- A special promotion on Shopee: Find your favorite Pond’s products on Shopee. Including skin care products up to 50% off and discount coupons up to 20%. In addition, new users who follow Unilever Beauty Hot Pro Official Store on Shopee will receive a special discount code as well.
- Get Shopee Coins Rebate: Every day of the campaign, prepare to receive Shopee Coins up to 100% value.
- For the highest purchase: On December 22, 2063, the user with the highest purchase in Unilever Hot Pro Official Store is eligible for the SMOOTHSKIN IPL Permanent Hair Removal Machine worth 17,900 baht (1 prize) and the first buyer. Visitors from 00.00 and 12.00 are eligible to receive Foreo Luna Go for normal skin valued 3,780 baht (total 2 prizes).
- Receive a special prize: Shoppers who have purchased 1,000 baht of Pond’s products during 22-24 December 2020 will be eligible to receive a special prize from Pond’s.
See more details about this campaign at https://shopee.co.th/ponds-skin-advisor
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