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The new branding was designed to clearly describe the services and products of Polsat Plus Group – we read in the press release. The logos were created “with the future in mind, transparency and use a specially designed for the Group, individual typography, a characteristic graphic element and colors”. The new logos are presented in accordance with the graphics below.
Polsat without the sun. The group changes its logotype. ‘We’re starting a new chapter’ Polsat Plus Group
Polsat Plus Group announces rebranding
Polsat Plus Group explains that the color is green Plus stands for innovation, development and care for the environment, and yellow color Polsat symbolizes energy, joy and optimism. Thanks to the new logos, the brands are to be easily and clearly associated with the group while maintaining their individual character and message.
Today is an important day – we are starting a new chapter in the history of the group – we present new logos of our most important and key brands: Plus and Polsat. The new logos have been designed primarily with transparency and ease of reception by our viewers and customers in mind: on the one hand, so that they visually associate with the same group, and on the other – retain their individual values. Plus is telecommunications, and Polsat is content. We will also use the new group name in corporate communication, emphasizing this dependence and cooperation – Polsat Plus Group
he explained Zygmunt Solorz, the founder of the group.
Polsat Plus Group is expanding its 5G network in Poland
Polsat Plus Group is present with the services offered in almost every second home in Poland. The inhabitants of Poland use over 18 million Internet and telephony services of the group, and its programs are watched by almost 20 million people every day. According to the data from the first quarter of 2021, the group’s revenues increased to nearly PLN 3 billion, the EBITDA result to approx. PLN 1.1 billion, and the net profit to PLN 390 million.
Polsat Plus Group is also involved in the development of the 5G network, the range of which covers 12 million inhabitants of Poland. The group has entered into a partnership with Cellnex Telecom to be able to implement the 5G Plus technology even faster.
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