One of the most used marketing strategies in the history of politics is closeness to citizens, something for which hundreds of candidates choose to win the empathy of voters prior to elections such as the ones that will be held on 6 October. June in Mexico.
Although with the arrival of social networks and the diversification of the media, the way in which politicians communicate with citizens has changed, however, this practice continues.
The relationship between politics and citizenship has a subject called political marketing with which strategies are studied and analyzed so that a candidate can be the option that the population needs or with some other desired objective.
Electoral campaigns require prior work and a robust team that ranges from selecting the ideal person to be launched as a candidate by the parties, but in Latin America one of the reasons that most influences the vote are the emotions that are generated. during the campaigns, this was pointed out by columnist Rosalit Miranda.
Marketing might not be working
On social media A series of photographs were compiled that show candidates from different parties in activities related to their political campaigns walking the streets of a locality to live with people, whether it be to share the taco, dance, hug, collect garbage, among other things.
The intention of carrying out these activities is to demonstrate their interest in the problems that voters experience every day, but despite this, this publication shared by almost 80 thousand people brings with it a greater number of negative reactions.
Among the comments, it is pointed out that “humility is not needed from politicians, politicians are needed to do their job well so that more people can get out of poverty and stop living so humbly”, “That is not being humble, that’s what be ridiculous, because only when they want the vote do they do this, that is called ambition ”.
Among the comments there are also nods to memes, something that many politicians have used in their favor to go viral on the internet, so if the intention of this strategy is to generate interest in the candidate, the task may have been fulfilled.
Should the strategies be improved?
Of course, to carry out an electoral campaign, the parties study the population for which their candidate will seek to win the vote, so perhaps these strategies can continue to work in some localities of the country.
In accordance with Luis OliveraWith a degree in Anthropology from the PUCP and a master’s degree in Administration from the Monterrey TEC, the political tradition itself reminds us that knowing the electorate and generating empathy in communication are key conditions for a good politician.
With the implementation of technologies, political marketing strategies have found new channels to get closer to citizens, however, taking to the streets is still a strategy that many are betting on and which they will discover if it worked in the next elections.
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