Political marketing, according to Christian le Bart

The publication of Jordan Bardella’s first work last Saturday, What I’m looking forpublished by Fayard, accompanied by controversy. The president of the National Rally (RN) refused the refusal to display advertising for his book in metros and French stations, decided by the management company Mediatransports, the company that manages advertising boards in railway locations. A decision justified by political neutrality, a principle that would be violated by the political nature of Jordan Bardella’s advertising campaign. A decision was also challenged in court by the publishing house Fayard, owned by the billionaire Vincent Bolloré. How did the book become a strategic aid for political marketing? How can it be a springboard in the careers of political figures? Has “publicity to be elected” become a preferred political marketing technique, according to Christian Le Bart’s phrase? Apart from the publication of political works, what are the connections between literature and the political world?

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– Christian by Bart make it appear Politics on the other sidepublished on September 12, 2024 by CNRS editions