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The Polish newspaper Gazeta.pl was surprised on Thursday when they saw the new logo of the airline Brussels Airlines. That is very similar to the own logo. Brussels Airlines has been contacted, Gazeta.pl informed Belga. The airline sees no problem: “There is no possibility of confusion.”
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Source: BELGIAN
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Brussels Airlines announced that it would say goodbye to the logo with fourteen red spheres in a b-shape after fifteen years. The spheres will remain in the new logo, but there are still nine of different sizes that have been placed in the shape of a square.
And that rang a bell at Gazeta.pl. After all, their own logo consists of … nine red spheres of different sizes in the shape of a square.
“A comparison of the trademark of Gazeta.pl and the new trademark of Brussels Airlines leaves no doubt that the graphic elements are almost identical,” said a spokeswoman for Agora, the media group to which Gazeta.pl belongs, after a statement. question from Belgium.
The group says it is analyzing the situation and has already contacted Brussels Airlines. “We hope to resolve this matter quickly and amicably.”
At Brussels Airlines, the Gazeta.pl logo is known. “We saw that logo before registering our logo as a trademark,” said spokeswoman Kim Daenen. But the airline saw no reason to change the planned logo. “The two logos are not completely identical, and the two companies operate in completely different sectors,” said Daenen. “So there is no possibility of confusion.”
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