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Polestar opens a new retail outlet in Bochum

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Polestar opens a new keep in Bochum

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Polestar has now registered 30,000 test drives two years immediately after its industry start in Germany. As purchaser curiosity is presently especially higher in the Ruhr space, the electronics brand is growing its actual physical existence there.

In a couple months, the Polestar vacation spot will open up its doorways on the web site of a procuring heart in Bochum. It ought to be similar to the basic Leipzig dice.

(Image: Polaris)

In mid-September Polestar will open its second “place” in Germany, just after Leipzig, in the Ruhr Park buying centre in Bochum. Though the 7 Polestar areas in Düsseldorf, Frankfurt, Cologne, Berlin, Munich, Hamburg and Stuttgart are in the best locations in the city centre and are operated by Volvo dealers, Polestar manages the destination alone. They are found in easily obtainable sites just outside the town, this sort of as browsing malls. Polestar’s retail strategy is at the moment complemented by 9 take a look at push and road clearly show hubs. What all of the brand’s bodily touchpoints have in prevalent is that consumers can try out and examination automobiles there, but they are not able to purchase them. The latter is only possible via the Polestar on line store.

Polestar cites the wonderful curiosity in exam drives in the Ruhr location and in the Ruhr metropolis Bochum as the reason for the alternative of the locale in Bochum: according to a press release from the Swedish electric model, appointments at Polestar Area Düsseldorf are generally complete for months early, particularly on weekends. The motor vehicles, which are being tested in Bochum, will be delivered by using the Polestar Space in Düsseldorf.

In delivery centers, the focus is on personal advice.  (Photo by Marco Rothbrust)

Polestar has registered 30,000 exam drives across Germany given that its industry start two a long time in the past: “If we want to endorse the transition to electromobility, we have to have to strategy people today in a qualified way and simplify entry to the matter”, emphasizes Willem Baudewijns , CEO of Polestar Germany.

From January to July 2022, Polestar registered approximately 2,500 new automobiles in Germany, a growth of 120% in comparison to the identical period past yr. The young electric model does not reveal the correct product sales targets for Germany. The producer aims to produce 290,000 automobiles worldwide by 2025.

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