Although the restrictions related to the coronavirus pandemic have been coming back for several weeks, the stores have not yet seen such panic as six months ago, when Poles were massively buying individual products. However, this does not mean that we do not make stocks. Customers are again particularly interested in pasta and toilet paper.
Pasta and toilet paper disappear again
Although everyone expected that sooner or later the second wave of coronavirus would hit Poland, the statistics on new infections shock the public (today the Ministry of Health informed about almost 19,000 cases). The government, as during the first spring wave of the pandemic, restores some restrictions, such as outdoor masks, “Hours for seniors”, suspension of the activities of restaurants and the so-called the fitness industry or customer limits in shops, as well as passengers in public transport.
Although the number of coronavirus cases is significantly higher than in spring and the government does not rule out a re-lockdown, the shops are unlikely to panic similar to the one in March, which was expressed in kilometer-long queues and quickly emptying shelves, especially in several products.
According to the data cited by Wiadomościhandlowe.pl, in the first week of the March shopping assault, the sales of pasta in traditional stores increased week by week by 127%, groats by 158%, soap 165%, flour 175%, rice 189 percent, toilet paper 263 percent, and spirit by as much as 458 percent.
As the portal notes, these products are normally characterized by a very low seasonality, their consumption throughout the year is very stable, and sales fluctuations outside the holiday season are rare.
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It turns out that some of these products are back on top. According to the data of M / platforms, provided by Wiadomościhandlowe.pl, there was a noticeable weekly increase in sales of toilet paper and pasta (by 5.4% and 7.2%, respectively) last week. Sales of soap (by 7.3%), groats (8.8%) and rice (by 9.7%) also increased.
Spirit less popular
Interestingly, spirit did not record a significant increase in sales this time, which may be due to the fact that, unlike the first wave of coronavirus, a wide range of disinfectants is currently available on the market and spirit has lost its importance as a substitute.
The portal reminds that when an epidemic emergency was announced in March, it took four days for the smallest grocery stores to record a turnover increase of up to 72 percent. With each subsequent week, the shopping habits of Poles changed – they bought less often, but more. At the end of May, the situation stabilized and the frequency of purchases returned to normal, although some of the purchases were permanently transferred to neighboring stores.
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Meanwhile, with the second wave of the pandemic, the trend of fewer visits to stores is re-emerging. For now, only by 3.8 percent, but as the portal notes, this number may change with new trade restrictions and growing consumer concerns.
The study included a sample of n = 4,634 representative stores from the traditional trade segment, selected from among the stores that joined the M / promo + program of Comp.
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